Have you heard that cover letters are dead? That hiring managers don’t read them? That they’re an unnecessary regurgitation of what’s already on your resume? Well, as was true with Mark Twain, rumors of the cover letter’s demise have been greatly exaggerated. It’s true that many employers discard the cover letter and go straight to the resume, but it’s also true that many don’t.
Related:Why I Won’t Be Reading Your Cover Letter
In fact, according to Career Directors International’s 2012 Global Hiring Trends Survey, 26% of hiring authorities state that they continue to read cover letters. That’s about one reader out of every four! So, yes, a cover letter is still something you will want to spend time creating to give yourself the best odds of getting an interview.
And, honestly, a cover letter is a tremendous opportunity to connect the dots between your resume--where you’ve most likely presented a more formal, professional skillset--to yourself as an enthusiastic, productive, engaged worker who perfectly matches the company’s corporate culture.
It’s the chance to use the words “I,” “me,” and “my,” transforming yourself from a number in a company’s applicant tracking system (ATS) into a real, hirable person.
According to a recent Career Thought Leaders E-Summit, a well-executed cover letter serves as:
An introduction of yourself as a suitable job candidate to the company.
A marketing document to “sell” your skills and talents.
A priority list of your best qualifications, accomplishments, and other items that cause you to rise above all other applicants for THAT position within THAT company.
A persuasive call-to-action, priming the employer to reach out to you for an interview.
Speaking plainly, if you don’t make the most of this opportunity, you’re going to be at a disadvantage. A cover letter provides you with:
1. More keywords
More keywords in your submitted documents allow for a higher ATS score. Keywords are exactly that: key words that describe the experience, education, skills, or characteristics that a company is looking for in their ideal job candidate.
Companies input the desired keywords for a position into their ATS, and candidates whose submitted documents possess those keywords will rank higher than those whose documents don’t have them. Putting keywords that match the company’s job posting into your cover letter will help your application rise to the top of the figurative pile.
2. Additional accomplishments
Additional accomplishments strengthen the case for hiring you. In other words, the specific experience or accomplishments that set you apart from the pack of candidates also applying for the position. Often, it’s an opportunity to tie together what you’ve done in various positions into a cohesive trend – something that may not be as apparent on your resume.
If you know that a company is looking for a top salesperson, for example, then here’s your chance to wow them with a brief statement like, “Exceeded sales goals by more than 20% in every position within the last 12 years.”
3. Personal stories or connections
Personal stories or connections explain your interest in the company. Were you referred by their VP of Sales? Do you and the company share a passion for renewable energy? Did you complete your thesis on the very area that their new hire would be researching? Pique the employer’s interest by mentioning it!
4. Demonstrate your written communication skills
Another avenue to demonstrate your written communication skills and attention to detail, two highly valued abilities in today’s workplace.
5. Persuasive language to inspire quick action
Paint a clear enough picture of how your background and skills will benefit the hiring company, and they won’t waste any time debating whether they should consider you.
6. A tangible way for you to show your reliability
I encourage you to close your cover letter with a promise to follow up within a set time to see if they would like to schedule an interview. Scary? Maybe. But it shows initiative, and keeps your name and qualifications front and center throughout the company’s hiring process.
So, do cover letters count? Absolutely! As a human resource director recently told me, people who write cover letters show that they can go the extra mile; that they actually cared enough to take the time to write a letter says a lot about a person. Why would you NOT want to give that impression?
If you’d like to see a great cover letter, check out this sample cover letter on my website.
And, I welcome connection requests on LinkedIn, if you’d like to stay in touch.
Is your job search turning into a grind with no end in sight? It may be time to take a step back and reevaluate your entire approach.
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives.
For professionals on the job hunt, a little spring cleaning (metaphorically speaking) could be a great way to reinvigorate your job search. Here are a few strategies your job search spring cleaning should include.
Reevaluate Your Job Search Approach
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Make a list of the last handful of jobs you applied for and see if you can identify any positive or negative trends. Consider things like:
How did I learn about this job?
How did I apply for the job?
Did I earn an interview?
What was the ultimate result?
A lot can be learned about your job search approach just by answering these questions and identifying patterns. For example:
Negative Trends
You discovered five jobs through job boards, applied to all of them via the job boards, and never heard back from any of them.
The common pattern here is applying through job boards. This isn't to say that job boards don't serve a purpose in the job search process, but they have their limitations, and you can't run your job search entirely off of them. When you apply through a job board, there's a good chance that your materials will never get past the applicant tracking system (ATS) and never be seen by an actual person.
One simple fix is to research who the hiring manager or recruiter is that posted the position and email your materials to them directly.
The more efficient fix would be to take a proactive approach by putting together a bucket list of companies that you want to work for and start making connections on LinkedIn with people who work at those companies. You may already know some people who work there or have connections that can refer you to some individuals.
This is a great way to network your way onto a company's radar.
Positive Trends
You applied to three jobs via referral, were invited to two job interviews, and made it through multiple rounds of interviews for one of the jobs before being passed over for someone with a little more experience.
The pattern here is that getting referred to a job by a professional acquaintance is a great way to land a job interview. This indicates that you're leveraging your network well and you should continue to focus on your networking efforts.
The next step is to review the interview process and determine what went well and what needs to be improved. Sometimes the interviewer will provide feedback, and that feedback can be valuable. However, not everyone is comfortable with giving feedback.
Chances are you probably have a good idea about areas of improvement and the skills you need to gain. Put together a plan for addressing those shortfalls.
The good news in making it deep into any interview process is that it indicates that the company likes you as a potential employee (even if the timing just wasn't right) and the experience could be a roadmap to a job with that company at a later date, or another similar opportunity elsewhere.
Give Your Resume & Cover Letter Some Much-Needed Attention
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Are you continuously sending similar resumes and cover letters to each job opening with only minor adjustments? If so, your strategy needs some serious spring cleaning.
The reason why it's so important to tailor your resume is that throughout your career, you acquire numerous skills, but the job you're applying for may only be focusing on 6-8 of those skills. In that case, those skills must rise to the top of the resume with quantifiable examples of how you successfully used those skills at previous jobs.
Remember, recruiters go through hundreds of resumes. They need to be able to tell from a quick glance whether or not you're a potential candidate for the position.
While updating your resume, you could also spruce up your LinkedIn profile by highlighting the skill sets that you want to be noticed for by recruiters.
As for writing a good cover letter, the key to success is writing a disruptive cover letter. When you write a disruptive cover letter, you're basically telling a story. The story should focus on how you connect with the particular company and job position. The story could also focus on your personal journey, and how you got to where you currently are in your career.
If your resumes and cover letters aren't unique, now is the time to clean things up and get on track.
Build Your Personal Brand
Just because you're looking for work doesn't mean that you don't have anything to offer. Use previous career experiences and passions to build your personal brand.
Ask yourself, "How do I want other professionals to view me?"
Pick an area of expertise and start sharing your knowledge and experience with your professional network by pushing out content on your LinkedIn and social media accounts. Good content can include blogs, social media posts, and videos.
By sharing content about your experiences and passions, you slowly build your personal brand, and others will start to notice. The content could lead to good discussions with others in your network. It could also lead to reconnecting with connections that you haven't spoken to in years, or making new connections.
You never know when one of these connections could turn into a job lead or referral. The trick is to get on people's radars. So, when you're cleaning up your job search, be sure to build a plan for personal branding.
Maintain Healthy Habits During Your Job Search
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Your job search is important, but it's even more important to know when to pull back and focus on personal health and spending time with family and friends.
There are actually things that you can do for your own enjoyment that could help your job search in the long run, such as:
Grab coffee with a friend - It's good to engage in light conversation with friends during challenging times. And if your job search does come up, remember that most people have been through it themselves and you never know when a friend may provide you with a good idea or lead on a job.
Volunteer - Volunteering is a great way to get involved in the community and help others. In addition, if you develop a little bit of a career gap while looking for a job, you can always talk about how you filled that time volunteering, if you're asked about it during a job interview.
Continue to focus on other passions - Are you a fitness nut? Blogger? Crafter? Continue to do the things that bring you happiness. And if you're in a position to profit from your passion through a freelance job or side hustle, even better!
Spring is the perfect time to clean up and improve your job search so you can land the job you want. If you're struggling to find a job, follow the tips above to reinvigorate your job search—and watch your career blossom!
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This article was originally published at an earlier date.