Twitter is an extremely beneficial professional development tool for public health advocates. It allows them to follow public health leaders, who frequently share valuable news, research and resources, which can translate to better practice and even career advancement. Twitter also serves as a wonderful networking tool, letting public health workers communicate with one another, disseminating information and opportunities. If you are new to Twitter, new to public health or new to both, consider following these 10 prominent public health professionals as a way of exploring the social network and the industry: 1. Joseph Padudais the principal of Health Strategy Associates, a national consulting firm specializing in managed care programs, and the author of Managed Care Matters, a blog about health care costs, policy, research and news. His tweets cover a similar range of subjects, from news about prescription drugs to the impact of the Patient Protection and Affordable Care Act. 2. Maggie Mahar is the creator of Health Beat, a blog covering health care, the economy, politics and public health. She additionally writes for healthinsurance.org, a consumer information site on health care coverage. Mahar’s original tweets tend to cover politics, but she also retweets many health care stories. 3. Jane Sarasohn-Kahn is a health economist, advisor, advocate and blogger at HEALTH Populi, where she writes about health care conferences, news and technology. Her Twitter feed features an ample amount of responses to tweets from other users — bolstering the idea that the social network is a space for public health advocates to gather, talk and even argue! 4. Lynch Ryan is a consulting firm specialized in workers compensation cost control systems. Its blog, Workers’ Comp Insider, covers risk management, business insurance, workplace health and safety, and more. The firm’s Twitter account is an amalgamation of tweets sharing their own blog posts and other stories about policies and politics. 5. David Harlow is a health care lawyer, consultant, speaker and blogger from Boston. On his blog, HealthBlawg, he covers new health care technologies, conferences and research. His Twitter account mostly features his own blog posts, but also includes ongoing conversations with other professionals in the public health field. 6. David Williams is the president of Health Business Group, a strategy consulting boutique on health care services, information technology and pharmaceutical services. He is also the author of Health Business Blog, which covers recent health studies, technologies and policies. On Twitter, he shares his own posts along with news stories and commentary. 7. Rick Ungar is a Forbes contributor and a self-professed “token liberal” on Fox. On Forbes, he covers politics and policy from an admittedly left-wing perspective. His Twitter feed features much back and forth with other users, along with his own articles. 8. Brian Klepper is a health care analyst, advisor and commentator. He is also the founder of Care and Cost, a blog of original commentary on health care and shared stories. On Twitter, Klepper mostly shares many of Care and Cost’s posts. 9. Liz Szabo is a medical reporter who covers cancer, heart disease, pediatrics, public health women’s health and more for USA TODAY. Her tweets share many of her fellow USA TODAY reporter’s stories, along with the latest public health and health care news. 10. Dr. Ali Khan, MD, MPH is the director of the Center for Disease Control’s (CDC) Office of Public Health Preparedness and Response — a must-follow for any public health advocate. Based in Atlanta, Georgia, Khan shares many of CDC’s tweets alongside information from other government agencies. New public health workers may also be interested in following blogs that cover the industry. For a full list of suggestions, see MPH@GW’s “50 Public Health Blogs worth Connecting with.”
Is your job search turning into a grind with no end in sight? It may be time to take a step back and reevaluate your entire approach.
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives.
For professionals on the job hunt, a little spring cleaning (metaphorically speaking) could be a great way to reinvigorate your job search. Here are a few strategies your job search spring cleaning should include.
Reevaluate Your Job Search Approach
BigstockMake a list of the last handful of jobs you applied for and see if you can identify any positive or negative trends. Consider things like:
- How did I learn about this job?
- How did I apply for the job?
- Did I earn an interview?
- What was the ultimate result?
A lot can be learned about your job search approach just by answering these questions and identifying patterns. For example:
Negative Trends
You discovered five jobs through job boards, applied to all of them via the job boards, and never heard back from any of them.
The common pattern here is applying through job boards. This isn't to say that job boards don't serve a purpose in the job search process, but they have their limitations, and you can't run your job search entirely off of them. When you apply through a job board, there's a good chance that your materials will never get past the applicant tracking system (ATS) and never be seen by an actual person.
One simple fix is to research who the hiring manager or recruiter is that posted the position and email your materials to them directly.
The more efficient fix would be to take a proactive approach by putting together a bucket list of companies that you want to work for and start making connections on LinkedIn with people who work at those companies. You may already know some people who work there or have connections that can refer you to some individuals.
This is a great way to network your way onto a company's radar.
Positive Trends
You applied to three jobs via referral, were invited to two job interviews, and made it through multiple rounds of interviews for one of the jobs before being passed over for someone with a little more experience.
The pattern here is that getting referred to a job by a professional acquaintance is a great way to land a job interview. This indicates that you're leveraging your network well and you should continue to focus on your networking efforts.
The next step is to review the interview process and determine what went well and what needs to be improved. Sometimes the interviewer will provide feedback, and that feedback can be valuable. However, not everyone is comfortable with giving feedback.
Chances are you probably have a good idea about areas of improvement and the skills you need to gain. Put together a plan for addressing those shortfalls.
The good news in making it deep into any interview process is that it indicates that the company likes you as a potential employee (even if the timing just wasn't right) and the experience could be a roadmap to a job with that company at a later date, or another similar opportunity elsewhere.
Give Your Resume & Cover Letter Some Much-Needed Attention
BigstockAre you continuously sending similar resumes and cover letters to each job opening with only minor adjustments? If so, your strategy needs some serious spring cleaning.
Let's start with resumes!
Every resume should be tailored to the position in order for it to stand out to recruiters and hiring managers. It may seem like a lot of work, but it's actually less work than submitting the same resume over and over again and never hearing back.
The reason why it's so important to tailor your resume is that throughout your career, you acquire numerous skills, but the job you're applying for may only be focusing on 6-8 of those skills. In that case, those skills must rise to the top of the resume with quantifiable examples of how you successfully used those skills at previous jobs.
Remember, recruiters go through hundreds of resumes. They need to be able to tell from a quick glance whether or not you're a potential candidate for the position.
While updating your resume, you could also spruce up your LinkedIn profile by highlighting the skill sets that you want to be noticed for by recruiters.
As for writing a good cover letter, the key to success is writing a disruptive cover letter. When you write a disruptive cover letter, you're basically telling a story. The story should focus on how you connect with the particular company and job position. The story could also focus on your personal journey, and how you got to where you currently are in your career.
If your resumes and cover letters aren't unique, now is the time to clean things up and get on track.
Build Your Personal Brand
Just because you're looking for work doesn't mean that you don't have anything to offer. Use previous career experiences and passions to build your personal brand.
Ask yourself, "How do I want other professionals to view me?"
Pick an area of expertise and start sharing your knowledge and experience with your professional network by pushing out content on your LinkedIn and social media accounts. Good content can include blogs, social media posts, and videos.
By sharing content about your experiences and passions, you slowly build your personal brand, and others will start to notice. The content could lead to good discussions with others in your network. It could also lead to reconnecting with connections that you haven't spoken to in years, or making new connections.
You never know when one of these connections could turn into a job lead or referral. The trick is to get on people's radars. So, when you're cleaning up your job search, be sure to build a plan for personal branding.
Maintain Healthy Habits During Your Job Search
BigstockYour job search is important, but it's even more important to know when to pull back and focus on personal health and spending time with family and friends.
There are actually things that you can do for your own enjoyment that could help your job search in the long run, such as:
- Grab coffee with a friend - It's good to engage in light conversation with friends during challenging times. And if your job search does come up, remember that most people have been through it themselves and you never know when a friend may provide you with a good idea or lead on a job.
- Volunteer - Volunteering is a great way to get involved in the community and help others. In addition, if you develop a little bit of a career gap while looking for a job, you can always talk about how you filled that time volunteering, if you're asked about it during a job interview.
- Continue to focus on other passions - Are you a fitness nut? Blogger? Crafter? Continue to do the things that bring you happiness. And if you're in a position to profit from your passion through a freelance job or side hustle, even better!
Spring is the perfect time to clean up and improve your job search so you can land the job you want. If you're struggling to find a job, follow the tips above to reinvigorate your job search—and watch your career blossom!
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This article was originally published at an earlier date.