While it may seem counter-intuitive, starting your own business can actually be your low-risk career move. That's because continuing as an employee is a risky proposition in today's economy.
Related:Find Fulfillment In Your Work: 5 Steps To Feel-Good Franchising
The data shows that the longer you remain an employee, the higher your risk of being laid off or downsized, while the longer you remain a business owner, the lower your risk of finding yourself without a job.
While it's true that the first year of business ownership can be riskier than the first year of new employment, just like building equity in a new house, you create a future with a business of your own.
One of the reasons starting a business from scratch carries risks is that you have to operationalize your vision. You need to figure out the cost of your expenditures — for everything from marketing, setting up an office, hiring employees, etc — to get your business off the ground. Then, the big question is how much revenue will you earn to cover those expenditures? And do you have the capital to keep it running while you figure it all out?
Obviously, revenue-building is a gradual process as you establish a customer base. Unless you've done it before, you have to guess your likely costs and eventual revenue.
A great way to minimize your risk and remove the guesswork is to invest in a franchise — where everything has been done many times before. A good franchise already has a proven operating system that can nearly guarantee success — so long as you're committed to follow that system.
Sure, being a business owner requires entrepreneurial thinking, but so does being an employee these days. Employment experts now estimate employees will need to reinvent themselves every three years. The difference is business owners get to keep all of their profits.
So when you factor in the reduced risk of buying into a great franchise system and the increased risk of continuing as an employee, it certainly seems worthwhile to start looking into whether you might be able to find the perfect franchise to match your interests and your skills and take control of your career destiny.
The Perks Of A Good Franchise Include:
A system of support and training.
Not only will you have lots of phone and in-person meetings before you ever sign any contracts, you will also have training for yourself and your employees on everything from how to set up your store or office to ongoing support to answer questions as they arise.
A network of fellow franchisees.
As part of your research, you should interview lots of franchisees to see how they're doing, whether the franchisor has lived up to its promises and whether they would make the same purchase again. Are their profits what they expected? This group can offer invaluable insight into the ongoing issues they face in the very same business you will enter.
Knowledge of how much it will cost.
All franchise companies are required by law to file a Franchise Disclosure Document (FDD), which lists everything from the initial and ongoing costs, plus details on operations. Some franchisors will even list earnings claims.
A full accounting of potential financial pitfalls.
You can also learn in the FDD if the franchisor has any financial irregularities in his past, from litigation to a history of bankruptcy filings. Other questions you can get answered include: What types of restrictions might exist for selling the franchise? How are territories allotted? After all, you don't want the same business locating across the street from you.
While you can learn a great deal from your own research, we also strongly recommend you consult a franchise attorney and accountant to help with some of the fine print.
A good franchise coach, who has already vetted many of the franchises, can also offer invaluable advice as you go through your selection process. So, when you open your business, you can feel confident that you've got all the answers you need to succeed.
Ready to make your dream of becoming an entrepreneur come true? Get your free evaluation today! Contact Dan Citrenbaum to help you create the career you've always wanted. As a business coach, Dan brings years of experience helping people select and buy a franchise or existing business. You can reach Dan at dcitrenbaum@gmail.com or at (484) 278-5489.
Disclosure: This post is sponsored by a CAREEREALISM-approved expert.
Is your job search turning into a grind with no end in sight? It may be time to take a step back and reevaluate your entire approach.
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives.
For professionals on the job hunt, a little spring cleaning (metaphorically speaking) could be a great way to reinvigorate your job search. Here are a few strategies your job search spring cleaning should include.
Reevaluate Your Job Search Approach
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Make a list of the last handful of jobs you applied for and see if you can identify any positive or negative trends. Consider things like:
How did I learn about this job?
How did I apply for the job?
Did I earn an interview?
What was the ultimate result?
A lot can be learned about your job search approach just by answering these questions and identifying patterns. For example:
Negative Trends
You discovered five jobs through job boards, applied to all of them via the job boards, and never heard back from any of them.
The common pattern here is applying through job boards. This isn't to say that job boards don't serve a purpose in the job search process, but they have their limitations, and you can't run your job search entirely off of them. When you apply through a job board, there's a good chance that your materials will never get past the applicant tracking system (ATS) and never be seen by an actual person.
One simple fix is to research who the hiring manager or recruiter is that posted the position and email your materials to them directly.
The more efficient fix would be to take a proactive approach by putting together a bucket list of companies that you want to work for and start making connections on LinkedIn with people who work at those companies. You may already know some people who work there or have connections that can refer you to some individuals.
This is a great way to network your way onto a company's radar.
Positive Trends
You applied to three jobs via referral, were invited to two job interviews, and made it through multiple rounds of interviews for one of the jobs before being passed over for someone with a little more experience.
The pattern here is that getting referred to a job by a professional acquaintance is a great way to land a job interview. This indicates that you're leveraging your network well and you should continue to focus on your networking efforts.
The next step is to review the interview process and determine what went well and what needs to be improved. Sometimes the interviewer will provide feedback, and that feedback can be valuable. However, not everyone is comfortable with giving feedback.
Chances are you probably have a good idea about areas of improvement and the skills you need to gain. Put together a plan for addressing those shortfalls.
The good news in making it deep into any interview process is that it indicates that the company likes you as a potential employee (even if the timing just wasn't right) and the experience could be a roadmap to a job with that company at a later date, or another similar opportunity elsewhere.
Give Your Resume & Cover Letter Some Much-Needed Attention
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Are you continuously sending similar resumes and cover letters to each job opening with only minor adjustments? If so, your strategy needs some serious spring cleaning.
The reason why it's so important to tailor your resume is that throughout your career, you acquire numerous skills, but the job you're applying for may only be focusing on 6-8 of those skills. In that case, those skills must rise to the top of the resume with quantifiable examples of how you successfully used those skills at previous jobs.
Remember, recruiters go through hundreds of resumes. They need to be able to tell from a quick glance whether or not you're a potential candidate for the position.
While updating your resume, you could also spruce up your LinkedIn profile by highlighting the skill sets that you want to be noticed for by recruiters.
As for writing a good cover letter, the key to success is writing a disruptive cover letter. When you write a disruptive cover letter, you're basically telling a story. The story should focus on how you connect with the particular company and job position. The story could also focus on your personal journey, and how you got to where you currently are in your career.
If your resumes and cover letters aren't unique, now is the time to clean things up and get on track.
Build Your Personal Brand
Just because you're looking for work doesn't mean that you don't have anything to offer. Use previous career experiences and passions to build your personal brand.
Ask yourself, "How do I want other professionals to view me?"
Pick an area of expertise and start sharing your knowledge and experience with your professional network by pushing out content on your LinkedIn and social media accounts. Good content can include blogs, social media posts, and videos.
By sharing content about your experiences and passions, you slowly build your personal brand, and others will start to notice. The content could lead to good discussions with others in your network. It could also lead to reconnecting with connections that you haven't spoken to in years, or making new connections.
You never know when one of these connections could turn into a job lead or referral. The trick is to get on people's radars. So, when you're cleaning up your job search, be sure to build a plan for personal branding.
Maintain Healthy Habits During Your Job Search
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Your job search is important, but it's even more important to know when to pull back and focus on personal health and spending time with family and friends.
There are actually things that you can do for your own enjoyment that could help your job search in the long run, such as:
Grab coffee with a friend - It's good to engage in light conversation with friends during challenging times. And if your job search does come up, remember that most people have been through it themselves and you never know when a friend may provide you with a good idea or lead on a job.
Volunteer - Volunteering is a great way to get involved in the community and help others. In addition, if you develop a little bit of a career gap while looking for a job, you can always talk about how you filled that time volunteering, if you're asked about it during a job interview.
Continue to focus on other passions - Are you a fitness nut? Blogger? Crafter? Continue to do the things that bring you happiness. And if you're in a position to profit from your passion through a freelance job or side hustle, even better!
Spring is the perfect time to clean up and improve your job search so you can land the job you want. If you're struggling to find a job, follow the tips above to reinvigorate your job search—and watch your career blossom!
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This article was originally published at an earlier date.