By CAREEREALISM Founder, J.T. O'Donnell One of the most valuable things the internet has provided job seekers is useful advice. It's accessible and easy to read. BUT, that can also be a curse. Why? With so many talented career experts out there (often with differing opinions), you can end up in the 'internet black hole' reading way to many opinions and wasting hours in the process. That's one of the main reasons I developed this website. By researching and 'approving' top experts, you can be confident in letting this be your one-stop-shop for career advice. With that in mind, I'd like to introduce you to a group of fellow career coaches who have formed the Career Collective. Once a month, they all write on a certain subject as a way to give readers a comprehensive overview in one sitting. This month's topic was about interviewing. I promise if you take the 30 minutes to read these posts, you'll already be ahead of the game. Apply some of the techniques, and I guarantee you'll see some results. PS - We have a great, FREE Interview Prep Tool on our website that would compliment the advice given below!
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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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