Good Afternoon,
I am requesting that the T.A.P. experts look at my Personal Brand.
You requested the following...
LinkedIn
Facebook
Twitter
Thank you in advance...
Michael D. Lewis
___________________________________________________________________________________________________________________________
Dear Michael,
I was surprised to see your request to be part of the 'Am I Money' program. As a recruiter, I would assume you must have your own opinions on what makes a great personal brand. And yet, I admire you because it shows you are interested in gaining others' perspective. (A sign of a great recruiter!)
Moreover, it didn't surprise me that you:
A) have such an extensive number of networking connections, and
B) have a large number of recommendations as well.
Overall, I'm going to say you have incredible "money" potential, but there are a few things that would be worth tweaking. So, I'm going to give you a 4.0 to start and offer these observations and suggestions for you to consider:
RE Pictures - An on-line brand needs consistency visually. Your Facebook, Twitter and LinkedIn photos are all different. I'd suggest finding one picture that works for all three. Also, if you must use different photos, it's best to use headshots from the same angle and with you looking directly at the camera so viewers can be certain you are the same person. Make it easy on HR/hiring manager looking at your candidacy by letting them visually validate they are looking at the right profile. Picture consistency achieves that goal.
RE Twitter - It looks like you are researching and finding people to connect with successfully. I see a lot of acknowledgement of that in your feed. I'd start adding your own thoughts to the mix. I have to assume you read a lot of great articles that would be of value to your followers. If you want to capitalize on your brand as a recruiter for logistics/supply chain marketing, then it's time to prove you know what you are talking about by serving up some content to back it up.
RE LinkedIn- I love that you have over 500 connections and 11 recommendations. You've also made sure you have recommendations from your most recent roles. That is fantastic! I also think the photo you are using in this profile is top notch. What I do worry about is the wording/writing of the 'Summary' section. It's pretty long and covers a lot of different topics. Most people aren't going to bother to read something that long. I think you should decide who the audience is that you are trying to impress upon and cut down your Summary to 1-2 short, concise paragraphs. Personally, I'd also consider not doing the 'hard sell' in this section. Sticking to the facts and listing quantifiable accomplishments seems to be the most successful approach to leveraging a LinkedIn Summary. While our profiles are marketing pieces about ourselves, something gets lost in the translation when you say in all caps, "TO DOMINATE THE RECRUITING SPACE ALL OVER THE GALAXY." My guess is good friends and colleagues that know you read this and know it is you displaying a great sense of humor, but strangers may not take it the same way.
RE Resume: My favorite part about your resume is the bullet points under each of your jobs. I'm always stressing to job seekers to keep bullets short and to stick to the quantifiable facts. Your bullets are exactly that! They really prove your expertise and make it easy for the reader to validate your experience. That being said, I'd make two suggestions.
First, I'd get rid of the Objective Statement. These days, everyone I know says it's a waste of valuable space. People should share their objective in their cover letter.
Second, I'd suggest you revamp your 'Strengths' section. The way it reads now is too subjective. You claim you are accomplished in all the areas listed, but that is your opinion. Unlike the bullets under your jobs, you don't quantify your experience as effectively in your 'Strengths' section. I'd suggest you replace the sentences with skill set listings and the number of years of experience you have in each one instead. Something like this:
10+ yrs - Account Management & Sales
15+ yrs - Candidate Screening, Interviewing & Hiring
12+ yrs - Client Research & Customer development
13+ yrs - Employee Training & Talent Relations
This simple summary immediately draws the eye in and tells the hiring manager you've got the depth of experience they need. It's easy to read and make a strong, positive impression.
I hope the above suggestions are helpful. It's great to see a recruiter who is passionate about their work and has the online profile to prove it!
JT
Good Afternoon,
I am requesting that the T.A.P. experts look at my Personal Brand.
You requested the following...
LinkedIn
Facebook
Twitter
Thank you in advance...
Michael D. Lewis
___________________________________________________________________________________________________________________________
Dear Michael,
I was surprised to see your request to be part of the 'Am I Money' program. As a recruiter, I would assume you must have your own opinions on what makes a great personal brand. And yet, I admire you because it shows you are interested in gaining others' perspective. (A sign of a great recruiter!)
Moreover, it didn't surprise me that you:
A) have such an extensive number of networking connections, and
B) have a large number of recommendations as well.
Overall, I'm going to say you have incredible "money" potential, but there are a few things that would be worth tweaking. So, I'm going to give you a 4.0 to start and offer these observations and suggestions for you to consider:
RE Pictures - An on-line brand needs consistency visually. Your Facebook, Twitter and LinkedIn photos are all different. I'd suggest finding one picture that works for all three. Also, if you must use different photos, it's best to use headshots from the same angle and with you looking directly at the camera so viewers can be certain you are the same person. Make it easy on HR/hiring manager looking at your candidacy by letting them visually validate they are looking at the right profile. Picture consistency achieves that goal.
RE Twitter - It looks like you are researching and finding people to connect with successfully. I see a lot of acknowledgement of that in your feed. I'd start adding your own thoughts to the mix. I have to assume you read a lot of great articles that would be of value to your followers. If you want to capitalize on your brand as a recruiter for logistics/supply chain marketing, then it's time to prove you know what you are talking about by serving up some content to back it up.
RE LinkedIn- I love that you have over 500 connections and 11 recommendations. You've also made sure you have recommendations from your most recent roles. That is fantastic! I also think the photo you are using in this profile is top notch. What I do worry about is the wording/writing of the 'Summary' section. It's pretty long and covers a lot of different topics. Most people aren't going to bother to read something that long. I think you should decide who the audience is that you are trying to impress upon and cut down your Summary to 1-2 short, concise paragraphs. Personally, I'd also consider not doing the 'hard sell' in this section. Sticking to the facts and listing quantifiable accomplishments seems to be the most successful approach to leveraging a LinkedIn Summary. While our profiles are marketing pieces about ourselves, something gets lost in the translation when you say in all caps, "TO DOMINATE THE RECRUITING SPACE ALL OVER THE GALAXY." My guess is good friends and colleagues that know you read this and know it is you displaying a great sense of humor, but strangers may not take it the same way.
RE Resume: My favorite part about your resume is the bullet points under each of your jobs. I'm always stressing to job seekers to keep bullets short and to stick to the quantifiable facts. Your bullets are exactly that! They really prove your expertise and make it easy for the reader to validate your experience. That being said, I'd make two suggestions.
First, I'd get rid of the Objective Statement. These days, everyone I know says it's a waste of valuable space. People should share their objective in their cover letter.
Second, I'd suggest you revamp your 'Strengths' section. The way it reads now is too subjective. You claim you are accomplished in all the areas listed, but that is your opinion. Unlike the bullets under your jobs, you don't quantify your experience as effectively in your 'Strengths' section. I'd suggest you replace the sentences with skill set listings and the number of years of experience you have in each one instead. Something like this:
10+ yrs - Account Management & Sales
15+ yrs - Candidate Screening, Interviewing & Hiring
12+ yrs - Client Research & Customer development
13+ yrs - Employee Training & Talent Relations
This simple summary immediately draws the eye in and tells the hiring manager you've got the depth of experience they need. It's easy to read and make a strong, positive impression.
I hope the above suggestions are helpful. It's great to see a recruiter who is passionate about their work and has the online profile to prove it!
JT
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As a career coach for the last 20 years, I've learned that people cannot move their careers forward in a vacuum. You can't grow your career alone. And that's where the three Cs come in...
The 3 Cs Of Career Growth
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The first "C" of career growth is courses/content. You need resources in your career that will teach you something new and give you a new perspective.
The second "C" is coaching. In order to truly grow your career, you need a trained expert or a mentor, somebody who can help you interpret what you're learning, especially if you hit roadblocks. A career coach, for example, can tailor their answers to support you and your needs, providing you with the right advice that will help you succeed.
The third "C" of career growth, and the most important, is community. You have to surround yourself with like-minded individuals who are working on the same problem or chasing the same goal. This not only motivates you, but it gives you more information and perspective in order to speed up the success of your learning.
Where To Find The 3 Cs
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Now, where do you find the three Cs of career growth? Well, I actually founded Work It Daily on the principles of the three 3 Cs. When you join our FREE community, you get access to courses, coaches, and community—all in one place!
Work It Daily is one of the largest online career coaching platforms, and all you have to do is sign up to get FREE access to the 3 Cs of career growth. Sign up, check out our free resources section, and pick courses to learn from. You can post your questions inside the community for the coaches and you can meet other members who are part of the community.
So, if you want to grow your career and move up the ladder at work, you know where to find me.
Sign up for Work It Daily's FREE community today! My team and I are looking forward to working with you soon.
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