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Why You Need A Data Strategy Before Data Governance (Part 2)
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Part Two: The Steps Toward Achieving Data Governance

  1. Data Strategy
  2. Stand up the Data Governance Committee (Choose the Sponsors Early on)
  3. Data Management Framework (What, How, Who)
  4. Business Case for Data Governance
  5. Stand up Data Management/Governance Teams
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5 Brand Pillars That Are The Foundation Of Your Brand

Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are five pillars: purpose, positioning, perception, personality, and promotion. Brand pillars help you define your unique characteristics and experiences, driving every consumer touchpoint to differentiate you from your competitors.

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