Be Branded

As you climb the ladder and focus on executive-level positions, the path to success can be pretty clear. Unfortunately, I've noticed many executives failing to consider how to keep themselves in these types of roles once they arrive. Getting there is just the first step. Staying there takes a whole new strategy. Here's why...

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Social media, artificial intelligence, virtual reality, and many more technological advancements are rapidly changing the world as we know it, and how we interact with it. (Psst! Can’t get hired? Watch this free tutorial.) While change is good, too much change can feel overwhelming, especially if technology isn’t your strong suit. Not being the most technologically aware person can put a major damper in your job search or cause you to fall behind in your career if your company is always innovating and changing software. But if you’re still rocking a flip phone, surfing on Myspace, or struggling to incorporate technology into your everyday workflow, all is not lost. Here are a few simple ways you can become tech savvy:

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Some people were born with a knack for taking things a part, solving complex equations, and looking at life’s most troubling situations through a more analytical lens. Others were born with a passion for creating, composing, and taking up projects suited for the artistically inclined. If you want to become a more creative professional but find yourself struggling to do so, don’t fret. Anyone can become more creative and use it to enhance his or her career. If the Osborn-Parnes approach to creative problem-solving is a bit overwhelming, we recommend starting with Instagram (yes, Instagram). Instagram is one of the leading social media platforms out there, and it can actually help you gain a more creative eye. Here are three ways Instagram can help you become a more creative professional:

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Last Thursday, Facebook announced that it’s platform would shift away from a publisher-influenced platform to one that puts people first, a change that has been long-awaited by Facebook members. While brands and publishers aren’t pleased with this change, it has the potential to help you build your personal brand, whether you’re looking for a job, starting a business, or looking to advance in your current job. Here are four opportunities Facebook’s News Feed update creates for your personal brand:

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With over 400 million monthly active users, it’s no denying that Instagram is the platform to be on. Not only is it bursting with community & networking opportunities, but it’s an employer & personal branding haven. Now’s never been a more important time to showcase your brand value on Instagram. Here’s how in five steps:

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Whether you’re holding a presentation at work, explaining what you do at a networking event, or selling yourself to a potential employer, you’re conveying a message. If that message isn’t conveyed clearly and effectively, your time is wasted and your message is lost. Are you focusing 100% of your preparation time on the CONTENT of your message? If so, you’re not alone, but you’re not doing yourself a service. Only 7% of your message is received through your content. The other 93% is through your tone and message. If you’re completely ignoring these things, you’re hurting your message. “Your tone and your body language are important,” said Doug Melder, a presentation coach at Own The Room, a communication skills training company. “So important [that] it can either enhance or betray your message.” So, does that mean you should spend 93% of your time on tone and body language and only 7% of your time on content? Absolutely not. Content is still king, and without good content, your message is sure to fail. Instead of going to that extreme, bring your content preparation time down from 100% to 80%, before your next presentation, introduction, or meeting, according to Melder. This should give you plenty of time to focus on your tone and body language. You always have enough content, he said. Spend that extra time focusing on your tone and your message. That will help ensure that your message is enhanced, not betrayed. Your message is important, no matter what you're trying to convey to someone. If you don't articulate it effectively, your message will get lost. Are you making this mistake with your message? What have you done to overcome it? Will you implement this strategy?

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