Be Branded

As you climb the ladder and focus on executive-level positions, the path to success can be pretty clear. Unfortunately, I've noticed many executives failing to consider how to keep themselves in these types of roles once they arrive. Getting there is just the first step. Staying there takes a whole new strategy. Here's why...

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Social media, artificial intelligence, virtual reality, and many more technological advancements are rapidly changing the world as we know it, and how we interact with it. (Psst! Can’t get hired? Watch this free tutorial.) While change is good, too much change can feel overwhelming, especially if technology isn’t your strong suit. Not being the most technologically aware person can put a major damper in your job search or cause you to fall behind in your career if your company is always innovating and changing software. But if you’re still rocking a flip phone, surfing on Myspace, or struggling to incorporate technology into your everyday workflow, all is not lost. Here are a few simple ways you can become tech savvy:

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Some people were born with a knack for taking things a part, solving complex equations, and looking at life’s most troubling situations through a more analytical lens. Others were born with a passion for creating, composing, and taking up projects suited for the artistically inclined. If you want to become a more creative professional but find yourself struggling to do so, don’t fret. Anyone can become more creative and use it to enhance his or her career. If the Osborn-Parnes approach to creative problem-solving is a bit overwhelming, we recommend starting with Instagram (yes, Instagram). Instagram is one of the leading social media platforms out there, and it can actually help you gain a more creative eye. Here are three ways Instagram can help you become a more creative professional:

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Last Thursday, Facebook announced that it’s platform would shift away from a publisher-influenced platform to one that puts people first, a change that has been long-awaited by Facebook members. While brands and publishers aren’t pleased with this change, it has the potential to help you build your personal brand, whether you’re looking for a job, starting a business, or looking to advance in your current job. Here are four opportunities Facebook’s News Feed update creates for your personal brand:

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With over 400 million monthly active users, it’s no denying that Instagram is the platform to be on. Not only is it bursting with community & networking opportunities, but it’s an employer & personal branding haven. Now’s never been a more important time to showcase your brand value on Instagram. Here’s how in five steps:

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Whether you’re holding a presentation at work, explaining what you do at a networking event, or selling yourself to a potential employer, you’re conveying a message. If that message isn’t conveyed clearly and effectively, your time is wasted and your message is lost. Are you focusing 100% of your preparation time on the CONTENT of your message? If so, you’re not alone, but you’re not doing yourself a service. Only 7% of your message is received through your content. The other 93% is through your tone and message. If you’re completely ignoring these things, you’re hurting your message. “Your tone and your body language are important,” said Doug Melder, a presentation coach at Own The Room, a communication skills training company. “So important [that] it can either enhance or betray your message.” So, does that mean you should spend 93% of your time on tone and body language and only 7% of your time on content? Absolutely not. Content is still king, and without good content, your message is sure to fail. Instead of going to that extreme, bring your content preparation time down from 100% to 80%, before your next presentation, introduction, or meeting, according to Melder. This should give you plenty of time to focus on your tone and body language. You always have enough content, he said. Spend that extra time focusing on your tone and your message. That will help ensure that your message is enhanced, not betrayed. Your message is important, no matter what you're trying to convey to someone. If you don't articulate it effectively, your message will get lost. Are you making this mistake with your message? What have you done to overcome it? Will you implement this strategy?

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There’s a sneaky little secret that will help you market yourself to anyone. And I bet you haven’t heard of it before... Have you ever worked on a team with someone who wasn’t very motivated? Most of us have worked with someone like this. Don’t you just wish you could take that person and MAKE them do the work they need to do? Don’t you just wish they could feel the same motivation you feel to get the project done? If you’re leading a sales team, can you make them believe in the product you’re selling? If you have a teenager, can you make them happy about the family road trip you’re about to take? Well, unfortunately, you can’t. “You can’t put emotions into people,” said Lidia Arshavsky, a presentation coach at Own The Room, a communication skills training company. However, there’s good news - you CAN draw emotions out of people. And the best way to do this is by feeling the emotion first. For example, if you believe the product you’re selling is the best product on the market, your sales team is going to believe it to - that emotion is going to spread, it’s going to be infectious. Unfortunately, there’s a dark side to this truth, according to Arshavsky. “What happens when you go to a job interview and you don’t feel completely confident that this is the right match for you, that you can do this job?” she said. “How is that interviewer going to feel? They’re not going to feel confident either.” In this situation, what can you do? You need to tap into the things you DO feel confident about - your ability to learn, your eagerness to join the company, your enthusiasm for the work. You need to access those things and let them radiate. “Emotions are contagious,” said Arshavsky, “let that emotion fill the room.” The next time you want someone to feel an emotion, take a step back and let yourself feel that emotion first. If you want to market yourself to an employer or market your product to your customer, you must tap into these emotions.

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