(function() { var cookie = 'rebelmouse_abtests='; cookie += '; Max-Age=0'; document.cookie = cookie + '; Path=/; SameSite=None; Secure'; })();
As a person who specializes in branding, I can't help but get frustrated when I see a talented executive failing miserably with their brand. While the most common mistake is weak or non-existent messaging, the next most common mistake is over-complicated messaging. Are you guilty?

Executive Brands Need to Pass the 9 Year-Old Test!

Now, while I could write out a detailed explanation of how to simplify your Executive Brand messaging, I recently found an article from Inc. Magazine that does an excellent job of outlining why simple messaging is vital to successfully selling your Executive Brand. It's called, "What a 9 Year-Old Can Teach You About Selling."

Executive Brand = Your #1 Sales Tool

The Executive Brand you create is going to define the kinds of opportunities you receive in your career. It's a pitch that needs to be good - I mean REALLY good. And that means, it must be clear, easy to understand, and compelling. I think too many executives try to act formal and intelligent in their Executive Branding efforts, only to come across as out-of-touch and over-the-top. If you want to be respected as an executive, it's time to build a brand that gets their attention for all the right reasons.

What's the First Step to Getting Started?

Opt in on the next page for my FREE e-guide, “4 Ways Executives Are Using Social Media for Professional Branding." In it, I showcase four executives who are leveraging the most popular social media tools for effective Executive Branding campaigns.
FREE DOWNLOAD ►
9-year-old executive branding image from Shutterstock
Learn how to land a career you love

Want to make tons of valuable connections and build a solid network? Of course you do!

There are a lot of people who HATE the thought of networking. It can seem intimidating, fake, and hard to do. But the reality is that networking is a key skill you need to learn in order to be successful—no matter what you do.

SHOW MORE Show less

Latest