(function() { var cookie = 'rebelmouse_abtests='; cookie += '; Max-Age=0'; document.cookie = cookie + '; Path=/; SameSite=None; Secure'; })();
As a person who specializes in branding, I can't help but get frustrated when I see a talented executive failing miserably with their brand. While the most common mistake is weak or non-existent messaging, the next most common mistake is over-complicated messaging. Are you guilty?

Executive Brands Need to Pass the 9 Year-Old Test!

Now, while I could write out a detailed explanation of how to simplify your Executive Brand messaging, I recently found an article from Inc. Magazine that does an excellent job of outlining why simple messaging is vital to successfully selling your Executive Brand. It's called, "What a 9 Year-Old Can Teach You About Selling."

Executive Brand = Your #1 Sales Tool

The Executive Brand you create is going to define the kinds of opportunities you receive in your career. It's a pitch that needs to be good - I mean REALLY good. And that means, it must be clear, easy to understand, and compelling. I think too many executives try to act formal and intelligent in their Executive Branding efforts, only to come across as out-of-touch and over-the-top. If you want to be respected as an executive, it's time to build a brand that gets their attention for all the right reasons.

What's the First Step to Getting Started?

Opt in on the next page for my FREE e-guide, “4 Ways Executives Are Using Social Media for Professional Branding." In it, I showcase four executives who are leveraging the most popular social media tools for effective Executive Branding campaigns.
FREE DOWNLOAD ►
9-year-old executive branding image from Shutterstock
Learn how to land a career you love

While it's good to have regular friends, everyone needs a best friend. You know, that person you can go to whenever you need help, a confidence boost, or just a laugh. The same concept applies to the workplace.

SHOW MORE Show less

To get your customers to think of your brand first when they are ready to buy, the difference may come down to how you position your brand to them. Let's begin by outlining what brand positioning is, how to successfully position your brand, and provide you with a brand positioning example.

SHOW MORE Show less

For many new graduates, moving from school into the workplace is a huge culture shock. They are going from an environment where everyone has been the same age and generational outlook to a suddenly diverse social environment with people of all ages and backgrounds present.

SHOW MORE Show less

Everyone wants a job that is stimulating and exciting. Unfortunately, many employees experience days or even long stretches where they become bored with their job or even fall into a rut that seems impossible to overcome.

SHOW MORE Show less

Latest