As a person who specializes in branding, I can’t help but get frustrated when I see a talented executive failing miserably with their brand.
While the most common mistake is weak or non-existent messaging, the next most common mistake is over-complicated messaging.
Are you guilty?
Executive Brands Need to Pass the 9 Year-Old Test!
Now, while I could write out a detailed explanation of how to simplify your Executive Brand messaging, I recently found an article from Inc. Magazine that does an excellent job of outlining why simple messaging is vital to successfully selling your Executive Brand.
It’s called, “What a 9 Year-Old Can Teach You About Selling.”
Executive Brand = Your #1 Sales Tool
The Executive Brand you create is going to define the kinds of opportunities you receive in your career.
It’s a pitch that needs to be good – I mean REALLY good. And that means, it must be clear, easy to understand, and compelling.
I think too many executives try to act formal and intelligent in their Executive Branding efforts, only to come across as out-of-touch and over-the-top.
If you want to be respected as an executive, it’s time to build a brand that gets their attention for all the right reasons.
What’s the First Step to Getting Started?
Opt in on the next page for my FREE e-guide, “4 Ways Executives Are Using Social Media for Professional Branding.”
In it, I showcase four executives who are leveraging the most popular social media tools for effective Executive Branding campaigns.
9-year-old executive branding image from Shutterstock