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Why 9 Year-Olds Are Better Than You at Executive Branding

Why 9 Year-Olds Are Better Than You at Executive Branding

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Better Than You at Executive BrandingAs a person who specializes in branding, I can’t help but get frustrated when I see a talented executive failing miserably with their brand.

While the most common mistake is weak or non-existent messaging, the next most common mistake is over-complicated messaging.

Are you guilty?

Executive Brands Need to Pass the 9 Year-Old Test!

Now, while I could write out a detailed explanation of how to simplify your Executive Brand messaging, I recently found an article from Inc. Magazine that does an excellent job of outlining why simple messaging is vital to successfully selling your Executive Brand.

It’s called, “What a 9 Year-Old Can Teach You About Selling.”

Executive Brand = Your #1 Sales Tool

The Executive Brand you create is going to define the kinds of opportunities you receive in your career.

It’s a pitch that needs to be good – I mean REALLY good. And that means, it must be clear, easy to understand, and compelling.

I think too many executives try to act formal and intelligent in their Executive Branding efforts, only to come across as out-of-touch and over-the-top.

If you want to be respected as an executive, it’s time to build a brand that gets their attention for all the right reasons.

What’s the First Step to Getting Started?

Opt in on the next page for my FREE e-guide, “4 Ways Executives Are Using Social Media for Professional Branding.”

In it, I showcase four executives who are leveraging the most popular social media tools for effective Executive Branding campaigns.


9-year-old executive branding image from Shutterstock

J.T. O'Donnell

Job Search & Career Expert. Syndicated Speaker & Author. Wife. Mother. CEO of Work It Daily. Connect with her on Twitter or LinkedIn.