[Brand ME!] Why You Look Like Peanut Butter to Employers

Ever wonder if this personal branding stuff is a bunch of hooey? Maybe you are overwhelmed and think it's too hard to do. Or perhaps you feel you've tried personal branding and it doesn't work. Well, if any of these sound like you, then you need to watch this episode of Brand ME! with J.T. O'Donnell. In it, she shows you how failure to embrace personal branding has serious repercussions. She also shows you how the lack of personal branding can make you look like a nameless jar of peanut butter. From there, she walks you through the 3 core steps to effective personal branding so you can find a way to marketing your business-of-one effectively. In one hour, you'll be ready to take your personal brand to the next level. The new expectation is every professional know how to promote their personal brand. During each Brand ME! episode, you'll learn the tips and techniques necessary to make your brand stand out which will help you get recognized for your strengths and expertise. Watch » Brand ME! every Thursday at 1:00 PM ET


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When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

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Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

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If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

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If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

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All work and no play can create a tense and unwelcoming environment. Studies have shown that employers that offer additional perks have employees that are happier and more loyal to their place of employment. If you are looking for an employer that acknowledges how important it is to give its employees a place to de-stress and bond with their co-workers, check out these companies!

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In this week's episode of "Well This Happened", we want to know what you would do if you worked for an owner who micro-manages you my watching you work on camera and reading through your company emails.

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

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