By CAREEREALISM-Approved Expert, Kris Parfitt “There is only one thing worse in life than being talked about, and that is not being talked about.” (Oscar Wilde) When searching for employment everyone wants to create the “we can’t live without this candidate!” buzz. There is always the fear your resume will go unnoticed or deleted. It’s easy to feel as though you are the opposing player in a ruthless game after sending your resume or after that first round of interviews. There is the waiting game: “I interviewed a week ago and haven’t heard anything.” The hoping game: “Did they notice my qualifications are a perfect match?” And, the dreaded losing game: "I haven’t had a single interview, I must be a loser!” Instead of playing the disempowering game of looking for a job, what if you launched a campaign for ‘the best job ever’? Imagine bumper stickers with your name and tag line, “Jennifer Smith, Director of Sales 2009!” By definition, to campaign is to use a systematic course of activities for some specific purpose. It would be a more refreshing approach to brand yourself to your target audience, be known by them and network with them such that they want you to contribute your leadership and skills to their cause. When we are focused on a goal we have something to live into, and when we share this goal with the people around us, they help us succeed. Much like a candidate who campaigns for a certain position in office, you too could create a future to live into using a systematic course of activities for a specific purpose: that perfect job or for some the perfect paycheck. CHECK OUT this VIDEO with Kris where she explains the value of a career campaign. A successful campaign has a clearly defined goal and a strategic course of action with an organized time line. Leaders in positions of influence didn’t campaign for the position on a part-time basis. It also wasn’t handed to them either; they had a plan, they committed and they yielded results. Following is a loose outline of a campaign strategy for job hunting. Please use this as an inspirational guideline to creating your own employment campaign. Go ye forth and get yourself employed while maintaining your confidence, leading your success and having fun! 1. Identify your goal – state what you want using the SMART goal process: Specific, Measurable, Achievable, Realistic and Timely For example: “I will be employed as a PM with a hi-tech company in the Seattle area making no less than $100K, with full benefits, by July 1, 2009” is a SMART goal compared to “I need to get a job soon.” The key to identifying your goals is to fine tune your SMART goal to represent exactly what you want by when you want it. Coaching tip: Create this campaign in your own style so you are excited and eager to get up out of bed and start the ball rolling every day. Have fun with it! 2. Develop your objectives – measurable actions from which you can assess that your goal(s) are being met and achieved. Set specific dates that are milestones for having X number of interviews, job offers, resumes sent, people networked with, coffee meetings or lunches with network members, etc. For example: Document in your calendar by May 15 you will have sent out 10 resumes, scheduled 3 coffee dates with leaders in your network and 2 informational interviews with colleagues in the industry you are searching in. The key to managing your objectives is to check in daily and weekly to see if you are meeting them. If you’re not, see what is happening that keeps you from achieving your objectives. I can guarantee 80% of the time it will be you getting in your own way. Coaching tip: Don’t consult your inner voice when it says, “I don’t feel like looking for a job today.” Hang up on that conversation and move forward. Being unemployed has consequences, especially when you have others who are impacted by your lack of a paycheck. Enjoying this article? You could get the best career advice daily by subscribing to us via e-mail. 3. Design a strategy – a plan of action that can be used as your game plan for reaching your goal(s). Use the Measurable aspect of your SMART goal to guide your strategy. For example: For 2-3 hrs a day focus on researching new positions in your field of expertise and related fields. Also research the latest in lingo and new developments that will keep you up-to-date in your industry while you're unemployed. Then spend 2-3 hours sending resumes, networking, responding to blogs relevant to your field of interest, or better yet contribute regularly to an established post that recruiters and hiring managers read. Then finish the day spending 2-3 hours responding to and following up with people who have responded to your campaign. (Scheduling interviews, sending thank you letters, responding to people in your communities and networks who are checking in, etc.) Coaching tip: When people in your communities, your circles of friends, family and colleagues know who you are (your brand) and what you are doing (campaigning for your SMART goal), they keep their eyes out for things that will help you succeed. Keep the fires of your network/community burning hot! It’s your choice how you want to handle being unemployed. But believe me as a former recruiter, we don’t hire victims we hire leaders who perform and produce results. We do observe the candidates we interview and how they are handling their job search. If they are being leaders in their employment campaign then we more than likely want them on our team. It’s a good demonstration on how they would handle challenges in their positions. As Oscar Wilde suggests, make yourself known such you are talked about. Create a campaign. Get known. Get hired. Register now for Kris Parfitt's FREE webinar next Tuesday, February 9. Kris Parfitt is a career strategist and leadership branding coach who is committed to finding your roadblocks and moving them out of the way so you can have the career success you want. Kris has over twenty years experience in leadership, counseling, and training positions all of which have provided an exceptional education which allows her to be a dynamic coach, one that focuses on inspiring you to acknowledge and express your extraordinary abilities and potential. Connect with Kris via LinkedIn or follow her on Twitter.
February 02, 2010
As an executive, your resume is probably filled with lots of accomplishments and career experience. You might feel like you're qualified for the positions you are applying for, and maybe even believe you're the best possible candidate for them. But, is your resume really sending that message?
Executives have to be aware of how they present themselves in their career, and the hiring process is no exception. They have to think about their executive presence—and how their executive presence translates to their resume—if they want to attract and gain access to career opportunities.
Here's the #1 mistake executives make on their resume, and how to fix it.
#1 Mistake Executives Make? Looking Narcissistic and Desperate.
The number one mistake executives make on their resume is looking narcissistic and desperate. The reason? They're using outdated resume templates.
When you have an overdone resume with script fonts, tons of self-important paragraphs about how awesome you are written in the third person, and italicized, bold, and underlined areas, it's just too much. It screams old school. It screams full of yourself. It looks like you're trying too hard and it sends the wrong message. Not to mention the applicant tracking systems (ATS) can't effectively read those things, so you'll probably get screened out of the hiring process before a human being even looks at your resume.
As an executive, you have to think about that first impression: how you're formatting your resume and what you're choosing to put on it. Also, think about the translation in terms of the three components of executive presence: gravitas (depth of knowledge), communication (delivery of knowledge), and appearance (style of delivery). How you're choosing to present these things matters deeply because so much will get lost in translation on your resume if you don't do it correctly.
So, how do you create an executive resume that impresses employers without looking narcissistic and desperate?
Focus On Intellectual Humility & Emotional Intelligence
Executives should focus on intellectual humility and emotional intelligence when creating their resume to avoid looking narcissistic and desperate.
How do you write and format a resume that shows intellectual humility and emotional intelligence? Well, first take out all of the subjective text and superlatives and only include facts. Recruiters and hiring managers just want to know the numbers. What were the results? Quantify your work experience and accomplishments. You don't need to hype it up, which leads us to what they call empty space or white space.
You should see a shockingly large amount of white space on your executive resume. It's going to feel weird, but it's intentional. Simplification helps the reader focus their eyes on the most important stuff. This means you should also simplify your formatting.
On your executive resume, use an 11 pt., clean-line font like Arial or Calibri, not a script font like Times New Roman. Also, make sure you have one-inch margins to further ensure that white space effect, and no bold, italics, or underlining except in very specific places because what happens when something is bold, for example, is that the eye goes there. Knowing how to bold something strategically on your resume is key because studies show recruiters and headhunters spend an average of six seconds skimming your resume. If they do not see in those first six seconds the most important things they were told to assess you on, they won't take a deeper look.
The point of the executive resume is to force the recruiter to contact you, to force the people who are interested in your brand to contact you. Too much content, and it's easier for them to dismiss you. This is what we mean about intellectual humility and emotional intelligence—to know not to oversell yourself. You don't want to oversell yourself. So, if a recruiter tells you they needed more information and that forced them to call you, you know your resume has been written and formatted correctly, and you didn't come across as narcissistic or desperate. You came across as an executive with intellectual humility and emotional intelligence who effectively translated their executive presence on their resume.
Want To Learn How To Build Your Executive Presence?
If you're an executive looking to advance in your career, you need to make your executive presence a priority. This includes your online executive presence. Failing to consistently contribute online in a meaningful way will put you on the fast track to being irrelevant and forgotten.
Join J.T. O'Donnell, LinkedIn Influencer and founder and CEO of Work It Daily, for this 3-hour live class designed to help you overcome these hurdles and stand out in the new normal of 2021 and beyond.
During this class, you will learn how to:
- Assess your executive presence to determine what you should convey online
- Make your resume, LinkedIn profile, and other professional branding tools say more by intentionally sharing less
- Create a "content tree" to ensure you always have plenty to share online
- Select the right types of content to share to maximize your ROI
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Every time I start a project, I get this tiny moment of panic. It doesn't last long, but even now, after years in this business, I still notice that it happens.
It has a long and technical name, but in portfolio school, we just called it "fear of the blank page." It's that anxiety-inducing few moments right before getting started on something. I may have had 253 ideas buzzing around my head after a client meeting, and I am excited to get started on the project, but inevitably, and just for a short moment, this blank page panic happens when I sit down to get started.
What Makes A Blank Page So Scary?
In the blankness, the page carries endless possibilities, which is great, right? On the flip side of that, one finds internal resistance and a fear of failure. Your mind will tell you, "Hey, it could be great…but then again, it could also be total disaster." As humans, we are built to avoid the thing that causes fear. This aversion to fear is what has kept us alive for thousands of years.
For as long as I can remember, I have had a love-hate relationship with fear. For me, recognizing that fear was the only thing keeping me from doing a thing, and then deciding to do it anyway, has pushed me. Pushed me way, way, WAY out of my comfort zone at times. And it turns out that is a great thing. All of the achievements I am really proud of in my life were things that would not have happened if I had given in to my fears.
Why then do I still get that tinge of fear, even after all of these years for something as simple as getting started on a project? My thought on that is simple. It means I still care. I still want the outcome to be amazing. I still want to go past what I know and explore a new place, which is still scary, but worth it.
Taming That Tinge Of Fear
Like most things, you get better at it with practice. Fear works the same way. If you keep leaning into it, it may still be there, but the time it takes to push past it dwindles. Say you are skydiving. The first time you jump, it probably took a whole lot longer to be ready to jump out of a plane than it did the 100th time. It is still the same element of danger, and same fear, but you have practiced taming it.
Now, about putting it into actual practice. It's very simple, stupid simple actually. I start with a brain dump of all the ideas in my head after a client meeting or about the project in general. It is an easy way to just get something on paper. It doesn't have to be perfect or even logical. It's just for you. The act of getting started IS the practice.
The rest of the work will fall into place once you get pen to paper. Some ideas you work on growing, others you let go. With practice, leaning into your fears gets easier to do, as does tackling the blank page.
If you have strategies you use for getting started or pushing past your internal resistance, I would love to hear them!
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