I’ve been a professional career coach for over 15 years now. I’m a firm believer that just like we all need doctors, dentists, lawyers, and accountants at different points in our lives, most of us will need a career coach too. For years, people saw the use of a career coach as a sign of failure. An inability to manage their own career success. But, that’s a total falsehood – and the very mindset that holds people back from achieving the success they want. Think about it: pro athletes and high-powered executives all have coaches. And, the youngest generation in the workplace, Millennials, have been raised on coaching. Thanks to years of participating in organized activities and being encouraged to be who they want to be. Unlike older generations, Millennials don’t see coaching as a sign of weakness, but rather, a path to greatness.
All that being said, there are times when people wrongly invest in career coaching. I personally hate it when people spend money on coaching when they shouldn’t. I also hate to see people overspend. [In the video above, I explain why some coaches use a high-price model concept.] In my experience, here are four times when you should wait to invest in career coaching:
- You think your resume is the reason you aren’t getting any calls for jobs. Job search today is very different today. You need to know how to strategically identify opportunities and network your way into a company. Applying to jobs online is a huge waste of time. There’s only a 3% chance you will get contacted. Which means, that resume you submitted online isn’t getting looked at. Paying to have it re-designed won’t get it looked at any more. Learning how to get it in front of humans who can hire you will.
- You went on one interview with a company you really liked and didn’t get the job. Not getting the job doesn’t mean you failed the interview. They didn’t say, “No, we’d never hire you!” They just chose a different candidate who they felt was a better match. Now, if you go on a dozen interviews and never hear back, then you might need some help.
- You want a new career, but you have no idea where to start. There are some basic requirements everyone needs to map out in order to focus on a new career path. i.e. where you want to live, what skills you want to leverage, what interests you. There are plenty of online tools and resources you can use to get a handle on these things so that you can narrow in your career options without investing in expensive career coaching sessions.
- Nobody’s looking at your LinkedIn profile. LinkedIn can feel daunting. I’m a big, BIG fan of the site, but I’m the first to admit the interface is intimidating. It’s easy to get overwhelmed by what to put in your profile. However, all it takes is a little understanding of how the search algorithm on LinkedIn works, and you can easily optimize your profile to make you show up in more user’s search results. For example, putting in the right keywords for your skill sets can make recruiters check you out and contact you with job opportunities. It’s not rocket science, it just takes a little insider information. Which leads to my next point…
Before You Buy Coaching, Try “Pre-Coaching” Instead
All of the examples above can be addressed with what I call “pre-coaching.” It’s when you use a set of materials (i.e. comprehensive video tutorials, templates, and other training resources), designed by a subject-matter expert, like a coach, that educate you on things you may not be aware of. [The video above explains the concept even better.] Why should you pay hundreds of dollars to have a coach teach you something you can learn on your own? Plus, pre-coaching is an inexpensive way for you to ‘try before you buy.’ If you find the pre-coaching delivered by the expert useful, when the time comes, you will feel more comfortable investing in coaching with her or him. I became such a big believer in pre-coaching in my own company, that we built an entire suite of career courses designed to replace the use of a career coach. Why? It works better and it frees me and my team of career coaches up to work with people who really need it. Plus, when someone invests in career coaching with our company, the pre-coaching has prepared them to dive right in and get the most out of their time with the coach. Better still, this format has also enabled our company to pass on a cost savings to our clients so that we can offer career coaching at much lower rates than our competitors. In short, pre-coaching helps build a win-win partnership for us and our clients.
Want to see examples of pre-coaching? Visit our “COURSES” page here on CAREEREALISM to learn more. You can even download one of our courses for FREE.
P.S. – If you use this discount code, SAVE20 – you can save 20% off your first pre-coaching course with us.
Like I said earlier, I am a big believer in career coaching, but only when the time is right and you are fully prepared to get the best return on your investment!