By J.T. O'Donnell
Two years ago, when I first started hiring interns, an eager application came in my e-mail inbox. I was excited. The college junior wrote a nice note explaining how he had heard about my internship and then attached a cover letter and resume for me to review. I immediately opened the cover letter and was impressed. The formatting was proper and the sentences were relatively well-written. I actually consider myself more lenient with college applicants because I know they aren't experienced in applying for jobs, so some of the word choices and tone didn't bother me as they would other hiring managers. But then....
There it was, in the very last sentence - the deal breaker that put his resume sight unseen in the "I don't think so pile." He closed the letter by saying, "I'd really love the opportunity to work for Bank of America." Hmmmm. Last time I checked, I was a online start up company, not one of the nation's biggest banks. Clearly, he had re-used his cover letter on me but had failed to proof it. After two days, I e-mailed him the mistake he made and gave him a chance to make it up by meeting with me. He turned out to be a great candidate and did work for me for a semester. However, I can tell you right now, most employers aren't that forgiving.
Here's the deal: In this economy, hiring managers are literally getting 1000's of applications within days (and in some cases, hours!) of posting them. So, they resort to weeding out tactics to help them pull together a short list of people to consider. One common technique is to simply throw any e-mail, resume or cover letter with a typo into the circular file (a.k.a. the waste basket). Another is to weed out any on fancy paper or with crazy formatting or designs. And, I've even heard of one hiring manager trashing anyone who starts their cover letter with, "I'm responding to your ad as seen in...." Is this fair? No. But guess what? Hiring isn't fair. In fact, my colleague, the best-selling business author, Dale Dauten, says it best: "Hiring IS a process of discrimination." So, why do you want to decrease your chances of getting hired even further by making mistakes that can get you removed from the process?
Here are 3 reasons why you won't get considered for the job:
#1 - Sending out cover letters or resumes with typos and formatting errors.SOLUTION: Have a second set of eyes (that you trust) look at your materials. Then, save them as pdf files so that when you send them their formatting doesn't get screwed up in the event the hiring manager uses a different version of software to open your documents.
#2 - Being boring, self-absorbed or pretentious in your cover letter.SOLUTION: Cover letters are NOT about you. They should be about the company you are applying to and why you think they run their business well. You should use examples from your personal experience to share why you are impressed by them - just be sure to use your own voice. Trying to use big words to sound professional is going to backfire. Be authentic, sincere and polite.
#3 - Using a multi-page resume out of college.SOLUTION: Unless you started working full-time at age 13, you do not have enough experience to put on more than one page. Stick to the facts and list only quantifiable, relevant accomplishments.
There are actually a lot more DOs and DON'Ts when it comes to resumes and cover letters for students and recent grads. What would you suggest? Post your thoughts below...
Is your job search turning into a grind with no end in sight? It may be time to take a step back and reevaluate your entire approach.
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives.
For professionals on the job hunt, a little spring cleaning (metaphorically speaking) could be a great way to reinvigorate your job search. Here are a few strategies your job search spring cleaning should include.
Reevaluate Your Job Search Approach
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Make a list of the last handful of jobs you applied for and see if you can identify any positive or negative trends. Consider things like:
How did I learn about this job?
How did I apply for the job?
Did I earn an interview?
What was the ultimate result?
A lot can be learned about your job search approach just by answering these questions and identifying patterns. For example:
Negative Trends
You discovered five jobs through job boards, applied to all of them via the job boards, and never heard back from any of them.
The common pattern here is applying through job boards. This isn't to say that job boards don't serve a purpose in the job search process, but they have their limitations, and you can't run your job search entirely off of them. When you apply through a job board, there's a good chance that your materials will never get past the applicant tracking system (ATS) and never be seen by an actual person.
One simple fix is to research who the hiring manager or recruiter is that posted the position and email your materials to them directly.
The more efficient fix would be to take a proactive approach by putting together a bucket list of companies that you want to work for and start making connections on LinkedIn with people who work at those companies. You may already know some people who work there or have connections that can refer you to some individuals.
This is a great way to network your way onto a company's radar.
Positive Trends
You applied to three jobs via referral, were invited to two job interviews, and made it through multiple rounds of interviews for one of the jobs before being passed over for someone with a little more experience.
The pattern here is that getting referred to a job by a professional acquaintance is a great way to land a job interview. This indicates that you're leveraging your network well and you should continue to focus on your networking efforts.
The next step is to review the interview process and determine what went well and what needs to be improved. Sometimes the interviewer will provide feedback, and that feedback can be valuable. However, not everyone is comfortable with giving feedback.
Chances are you probably have a good idea about areas of improvement and the skills you need to gain. Put together a plan for addressing those shortfalls.
The good news in making it deep into any interview process is that it indicates that the company likes you as a potential employee (even if the timing just wasn't right) and the experience could be a roadmap to a job with that company at a later date, or another similar opportunity elsewhere.
Give Your Resume & Cover Letter Some Much-Needed Attention
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Are you continuously sending similar resumes and cover letters to each job opening with only minor adjustments? If so, your strategy needs some serious spring cleaning.
The reason why it's so important to tailor your resume is that throughout your career, you acquire numerous skills, but the job you're applying for may only be focusing on 6-8 of those skills. In that case, those skills must rise to the top of the resume with quantifiable examples of how you successfully used those skills at previous jobs.
Remember, recruiters go through hundreds of resumes. They need to be able to tell from a quick glance whether or not you're a potential candidate for the position.
While updating your resume, you could also spruce up your LinkedIn profile by highlighting the skill sets that you want to be noticed for by recruiters.
As for writing a good cover letter, the key to success is writing a disruptive cover letter. When you write a disruptive cover letter, you're basically telling a story. The story should focus on how you connect with the particular company and job position. The story could also focus on your personal journey, and how you got to where you currently are in your career.
If your resumes and cover letters aren't unique, now is the time to clean things up and get on track.
Build Your Personal Brand
Just because you're looking for work doesn't mean that you don't have anything to offer. Use previous career experiences and passions to build your personal brand.
Ask yourself, "How do I want other professionals to view me?"
Pick an area of expertise and start sharing your knowledge and experience with your professional network by pushing out content on your LinkedIn and social media accounts. Good content can include blogs, social media posts, and videos.
By sharing content about your experiences and passions, you slowly build your personal brand, and others will start to notice. The content could lead to good discussions with others in your network. It could also lead to reconnecting with connections that you haven't spoken to in years, or making new connections.
You never know when one of these connections could turn into a job lead or referral. The trick is to get on people's radars. So, when you're cleaning up your job search, be sure to build a plan for personal branding.
Maintain Healthy Habits During Your Job Search
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Your job search is important, but it's even more important to know when to pull back and focus on personal health and spending time with family and friends.
There are actually things that you can do for your own enjoyment that could help your job search in the long run, such as:
Grab coffee with a friend - It's good to engage in light conversation with friends during challenging times. And if your job search does come up, remember that most people have been through it themselves and you never know when a friend may provide you with a good idea or lead on a job.
Volunteer - Volunteering is a great way to get involved in the community and help others. In addition, if you develop a little bit of a career gap while looking for a job, you can always talk about how you filled that time volunteering, if you're asked about it during a job interview.
Continue to focus on other passions - Are you a fitness nut? Blogger? Crafter? Continue to do the things that bring you happiness. And if you're in a position to profit from your passion through a freelance job or side hustle, even better!
Spring is the perfect time to clean up and improve your job search so you can land the job you want. If you're struggling to find a job, follow the tips above to reinvigorate your job search—and watch your career blossom!
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This article was originally published at an earlier date.