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How To Craft An Effective LinkedIn Headline

How To Craft An Effective LinkedIn Headline

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LinkedIn is a dichotomous beast. There’s the side that requires specific keywords to play well with LinkedIn’s algorithm, but there’s also the human element – the person reading your profile.

Can you please both sides? This is no easy feat, especially when you’ve only got 120 characters to do it in, as with your “Professional Headline.” It’s a dilemma for job seekers. Do you boost your SEO by cramming your headline full of keywords, or do you write something clever and catchy to attract human attention?

The answer (as many of mine are when it comes to career issues) is that it depends. I’ll explain what I mean by that in this blog post, plus I’ll give you some tips and examples so you can craft an effective LinkedIn headline that’s right for you.

Keep reading for some great ideas to help you balance the need for SEO and readability in your LinkedIn headline.

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Kristin Johnson Kristin is a TORI award-winning, 6-times certified resume writer, job search coach, and social media consultant. She's the proud owner of Profession Direction, LLC, which was recently named one of Forbes Top 100 Career Sites of 2013.