Executive Branding

If you're an executive at a large organization or previously served in such a position, you likely have experience working in large groups or teams.

When working in a group to accomplish a goal, have you ever thought about your decision-making style and how it impacts others?

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You've worked hard and paid your dues to finally earn an executive position. Hard work does pay off!

Just one minor drawback: Your new position may be bad for your health.

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I'm just getting back from co-emceeing LinkedIn’s Talent Connect and am reaching out to as many recruiters as I can.

Here’s why…

At the event, I spoke to 1000’s of recruiters who are struggling to compete against companies who have more resources and budgets than they do. THAT FRUSTRATES ME! There are so many excellent companies (like yours!), that should be able to source top talent. But, without the right tools and approach, they can’t get the best candidates to consider their job openings.

I’m on a mission to fight back!

At Talent Connect, I announced the launch of CAREEREALISM’s FREE Recruiter Directory. It’s a tool that helps recruiters become more visible so you can attract top talent. We have over 1,000,000+ job seekers visiting our site each month - and we want to introduce them to you and your company. My goal is to find 1,000 recruiters who deserve to have the spotlight shined on them. Would you be interested? We already have 60+ and counting! CLICK HERE to check out some of the recruiters that have already gotten a free profile with us:

Are you in? If so, keep reading!

I’m so glad you are up for it! We can’t wait to help you find more talent. Just to stress, this is FREE. All it takes is a few minutes of your time!

Here’s how it works:

Step 1: Go to this page, scroll down, and fill out the online form. (Should only take you 5 minutes or less to complete!) http://www.workitdaily.com/become-featured-recruiter/ Step 2: My team sets up your profile using the info you submit. Step 3: We send you the link so you can review and approve the directory listing. Step 4: We promote you to our 1M monthly visitors. Step 5: We teach you how to use your profile to get the attention of candidates (in your sleep!).

PS - In case you are wondering, “Why is this free?”

By giving recruiters free profiles on our site, not only can we help you connect with top talent, but we are making our readers happy by introducing them to great companies they wouldn’t normally know about. So, it’s a win-win for both of us. Can't wait to see you on our site!
When I work with executives on their multi-million dollar personal brands, many of them cringe when I start talking about video. I get it. They don’t want to look stupid, silly, or unprofessional. That makes sense. They get paid thousands and thousands of dollars for being perceived as intelligent, innovative and professional. Video runs the risk of making them look bad.

And Yet...

Thanks to social media platforms like YouTube, and video call technologies like Skype, the reality is executives need to get over their fears and embrace the need to be good on camera. Here’s why...

The Kings Speech: Radio Was the First Social Media

In the Academy Award winning moving, The King’s Speech, a ruler with a speech impediment is forced to overcome his fears and master the ability to speak using the very first form of social media: radio. After that, being able to talk well on the radio became a defining attribute for those seeking to engage and persuade large groups of people. Radio gave people a way to communicate their goals, visions, and teachings to a larger audience. Those on radio had power.

Fast Forward to Today...

The new normal is video. As a thought-leader and member of the c-suite, executives must be able to engage a larger audience using this medium. Corporate webcasts are becoming the new way to present company updates to staff, and video conferencing is replacing the need for face-to-face meetings. Which means, as an executive, if you aren’t embracing this technology, you are going to be left behind. The good news is with a little education and practice, even the most camera-shy executive can build their video skills to a level of proficiency. And, if you invest in some coaching and profession production, you can have videos created that can help you gain more respect and credibility. Brand or BE branded. That’s the reality of today’s executive. Branding via video can provide incredible benefits in the form of higher pay, and more opportunities... but only if you embrace the reality video is going to become a standard skill requirement for executives. Given the rapid evolution of social media, I’d say video is a sure thing!

Your Next Step

Watch my webinar that outlines how today’s busy executive can leverage marketing 2.0 techniques to find the opportunities they want and deserve. The title of the presentation is, "6 Simple Steps to Leveraging Your C-Suite Status." WATCH WEBINAR NOW ► This powerful training reveals:
  • How social media is the “new normal” in executive branding
  • The steps necessary to create a respectable brand online
  • Examples of how to use authority marketing techniques to network your way to a new opportunity
WATCH WEBINAR NOW ► Executive video image from Shutterstock
When I first tell my executive branding clients that they are going to have to write some articles for a blog, I’m usually met with all sorts of excuses, like:
  • I don’t have time.
  • I don’t know what to write about.
  • I’m not a writer.
However, once I show them how getting the content they’ve written posted on the Internet can land them their next career opportunity, they suddenly become fabulous authors! Here’s why...

Writing Content Gives You Networking Power

When you write content and share it online, you immediately brand your expertise and create authority for your executive brand. This content becomes a powerful tool for engaging in dialog with peers. It takes your networking abilities to a whole new level. You now have something of value to share with others. Don’t believe me? Read this article on Copyblogger, one of the most respected blogging sites in the country and you’ll see how writing content can help you network without ever feeling like you are compromising your reputation. In short, if you are truly the accomplished executive you say you are, then you need to prove it with some written content that showcases your knowledge and experience.

Your Next Step

Watch my webinar that outlines how today’s busy executive can leverage marketing 2.0 techniques to find the opportunities they want and deserve. The title of the presentation is, "6 Simple Steps to Leveraging Your C-Suite Status." WATCH WEBINAR NOW ► This powerful training reveals:
  • How social media is the “new normal” in executive branding
  • The steps necessary to create a respectable brand online
  • Examples of how to use authority marketing techniques to network your way to a new opportunity
WATCH WEBINAR NOW ► Photo Credit: Shutterstock

Each week, we ask our experts to answer a career question on behalf of our readers. This week’s question is about making the right impression as a new executive:

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