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3 Tips For A Persuasive Executive Cover Letter

3 Tips For A Persuasive Executive Cover Letter

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As an executive, a cover letter is a crucial part of your job search package. It is going to be read by high-level people within the company, and you need it to be effective enough to get your resume moved to the interview pile.

Related: 7 Examples Of Fresh New Ways To Start Your Cover Letter

Creating a cover letter isn’t just about summarizing your resume and introducing yourself to the person reading, and here we will look at what goes into a successful executive cover letter.

Powerful Introduction

Start your introduction paragraph out strong. In fact, use strong words and powerful verbs throughout your cover letter. Make it forceful and persuasive.

Instead of…

I have 15 years of experience in sales management and have started many projects both within my company and with partners.

Say something like…

Corporations today need measurable performance increases if they are to compete on a global scale. As an executive with more than 15 years of experience in sales management, I have championed many successful initiatives and leveraged key partnerships to bring my company greater success.

Making The Connection In The Middle

After your introduction, it is time to highlight your value. Don’t hesitate to use performance metrics when possible, especially if they’re relevant to the needs of the company and show how you can add value. Do your best to make a connection between the company’s needs and your expertise. You want your cover letter to really market your fit, so you want to use the strongest, most powerful language possible.

When closing your cover letter, you want to really make one last push to market yourself. Explain how passionate you are about what you do and mention personal traits that could give you an edge over your competition. Explain what you really like about the job and the company you are applying to, and why you are the best candidate for the position; and remember to keep your language tight and concise but powerful and full of action words. It’s also important to remember two key items when closing your cover letter:

  1. ASK for the interviews.
  2. ADD a PS that clinches the deal! You can read more about that here.

A great cover letter will take time and careful consideration to write, but that time will prove to be a good investment if you utilize it properly. Remember that you only have a few seconds to grab your reader’s attention and prompt them to keep reading—so open strong and keep your language concise. The right cover letter can be tricky, but it can also be the key to landing your job.

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Jessica Holbrook Hernandez Jessica Holbrook Hernandez, CEO of Great Resumes Fast is an expert resume writer, career and personal branding strategist, author, and presenter. Want to work with the best resume writer? If you would like us to personally work on your resume, cover letter, or LinkedIn profile—and dramatically improve their response rates—then check out our professional and executive resume writing services at GreatResumesFast.com or contact us for more information if you have any questions.