3 Ways an Executive’s Top Fold Can Hurt Their Reputation

If you are an executive today, you must be acutely aware of what your top fold is (or, is not) saying about you as a professional. A top fold is the first five to six things that come up about you when someone searches for you by name on the Internet. In short, a top fold is the results of a search for your executive brand. If a search on your name results in nothing relevant coming up about you, I can tell you with 100% certainty it’s hurting your reputation.

Here’s Why...

Now that social media is here to stay, there is a natural expectation that anyone who has done something exceptional in their career (i.e. executives) will have it showcased on the Internet. Gone are the days where your reputation was managed by word-of-mouth. Today’s executive needs to manage their reputation online as a way to ensure they are being seen as the high-level professional they have worked so hard to become. When you don’t invest any time or money into building a targeted top fold, the lack of search results on your name, by default, tell Private Equity, Venture Capital, and Executive Search firms, and anyone else looking for top talent you:
  • Aren’t technology-savvy enough to know how to create a top fold.
  • Haven’t done anything really special in your career recently.
  • Are hiding something damaging from your past.

Don’t Believe Me?

Well, a recent study shows five out of five recruiters are looking up executives before they contact them about opportunities these days. Can you afford to have a top fold that tells them to pass on you as a candidate? Understanding the importance of crafting and maintaining a strong top fold is a must-do for any executive looking for work. And, if you want to stay working until you choose to retire, you better be building an executive brand online that will last the duration of your working years. You are a business-of-one with a multi-million dollar brand. Don’t let poor marketing on your part hurt your career!

Your Next Step

Watch my webinar that outlines how today’s busy executive can leverage marketing 2.0 techniques to find the opportunities they want and deserve. The title of the presentation is, "6 Simple Steps to Leveraging Your C-Suite Status." WATCH WEBINAR NOW ► This powerful training reveals:
  • How social media is the “new normal” in executive branding
  • The steps necessary to create a respectable brand online
  • Examples of how to use authority marketing techniques to network your way to a new opportunity
WATCH WEBINAR NOW ► Top fold search image from Shutterstock

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less

All work and no play can create a tense and unwelcoming environment. Studies have shown that employers that offer additional perks have employees that are happier and more loyal to their place of employment. If you are looking for an employer that acknowledges how important it is to give its employees a place to de-stress and bond with their co-workers, check out these companies!

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if you worked for an owner who micro-manages you my watching you work on camera and reading through your company emails.

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Diane submitted. She has recently worked with a co-worker on a group project. When it came time to present the project at a meeting, Diane let her co-worker present. While it went great, the co-worker proceed to take credit for nearly all of Diane's work. Frustrating to say the least!

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if your co-worker took credit for the work you did...right in front of your colleagues AND boss!

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less