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Learn how to land a career you love

While it's good to have regular friends, everyone needs a best friend. You know, that person you can go to whenever you need help, a confidence boost, or just a laugh. The same concept applies to the workplace.

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To get your customers to think of your brand first when they are ready to buy, the difference may come down to how you position your brand to them. Let's begin by outlining what brand positioning is, how to successfully position your brand, and provide you with a brand positioning example.

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