Even at work, you have a personal brand. What are people saying about you when you're not in the room? Are you giving off the right vibe to your colleagues and conveying the brand you want to at work?


Developing your personal brand is essential for the advancement of your career. It is what makes you special, and how you'll become more valuable to an organization.

Here are a few tips on how to develop your personal brand:

1. Get Clear On Your Unique Value Proposition

To become respected in your company or industry, you need to be very clear on what unique value you provide and how to connect that to your company's mission.

Most people—and I see it all the time with my interview coaching clients—are not that clear on what makes them different from others. This is the reason they don't get the jobs or promotions they are after!

Your brand should be authentic to you so notice your emotions when performing certain tasks and activities. If it is something you have passion and energy for, it should become part of your personal brand.

Spend some time thinking about what makes you different than your peers—your strengths, your passions, and your goals.

2. Ask For Feedback

Professionals talk about their personal brands

What do you want others to experience about you?

You might want to write down 3-5 things you'd want others to experience when interacting with you and then ask a close friend or a trusted colleague to do the same. Are the answers similar? If so, well done. If not—you have some work to do in terms of branding yourself the right way.

It is important you understand how others perceive you as this will enable you to start sending the right messages to your audience. And having a personal brand is definitely a requirement for leadership positions and will enable you to create more impact.

3. Be Consistent

Woman builds her personal brand on social media

Everything you do or post on social media ultimately contributes to your personal brand. Once you're clear on your personal brand, make sure that the way you dress, the emails you write, body language, and so on are consistent with your brand message.

4. Use Social Media Effectively

Man builds his personal brand on social media

Platforms like WordPress make it easier than ever to promote yourself to your target audience. I blog weekly, and I'd recommend that you post a couple of times a week on platforms like LinkedIn and Twitter on topics that your audience will find educational (and will also highlight your experience).

Here is a quick guide on how you can position yourself as an expert so that you get the best opportunities in your business or career.

5. Promote Your Brand In Person

Man promotes his personal brand at work

Utilizing social media to build your personal brand is great, but make sure you promote your brand in person, too. Whether it is participating in industry groups, giving talks, or offering to lead a project that highlight your talents, what can you do to promote your brand offline?


If you want to be successful, creating a personal brand isn't just an option; it's a necessity. Whether you aspire to get that promotion or land your dream job, creating a compelling and consistent brand will help you meet your goals.


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This post was originally published at an earlier date.