You’re engaged in a job search, and you’re on Twitter. What should you say in 140 characters or less that would help you reach your goal?
First of all, you have to identify your target audience and surmise what your target audience would be interested in. As a job seeker you primarily have two audiences: recruiters/hiring managers and colleagues who can refer you to openings. Fortunately for you, recruiters/hiring managers and colleagues have one very important thing in common. They are both looking for the best and the brightest. Recruiters/hiring managers want to identify the cream of the crop when searching for the ideal candidate. Colleagues also want to refer those who will make them look good in the eyes of the company that they refer people to. So your task as a job seeker is to demonstrate you are on top of your field.
Simply advertising the fact you are looking for a job is not sufficient, and if overdone, can prove your undoing. Instead you need to devise a job search strategy that reaches your target audience effectively. One method that you can incorporate into your strategy is tweeting the URLs of articles that discuss new trends in your industry and/or profession. This subtly shows that you are savvy about what is going in your field. This is especially important for people who have been unemployed for awhile because it is easy for employers to assume that if you have been out of work for some time that you are not current with your field.
Another part of your overall job strategy can be to maintain a blog and comment on different aspects of your field. You can tweet the URLs of your different blog posts along with a very brief description to entice your followers to go to your blog. (Using a URL shortener such as bit.ly will give you a few more characters to share more information with your followers.) In addition, you can highlight information that you receive at professional association meetings or professional conferences on your blog, again directing your target audience to your blog posts.
Yet another tactic is to provide links to news videos that are related to your field. For example, if there is a news story about how the proposed financial reform of Wall Street will impact the financial services industry, you can share that video via Twitter. Your audience will appreciate the timely information and also view you positively as a professional because you are sharing useful information.
In order to increase the likelihood of your tweets being found by the right people, you should use hashtags that relate to your field. You may need to do a little research by using variations of different keywords related to your field to find hashtags that are commonly used, but it will be worth your while to do so if hiring managers and recruiters find you as a result.
Lastly, you can increase the visibility of your tweets by connecting your Twitter account to your LinkedIn account so that your tweets automatically show up in your LinkedIn status bar. LinkedIn and Twitter can be used together effectively in a social media job search since they are complementary in nature. Twitter’s brevity is its strength, but LinkedIn allows you as the job seeker to go into much more detail about your professional background.
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