If you’ve spent any time on our site, CAREEREALISM, you know we believe there are no employees any more. Gone are the days of spending your entire life at one company. Today, we are all businesses-of-one who must focus on staying employable. Why? As our tagline says, “Because Every Job is Temporary.”
As a result, we provide daily tips and resources to help job seekers better market their businesses-of-one. But today, I’m going to flip it around and talk to the companies who hire those job seekers.
Similar To Dating… Attracting Top Talent Requires Several Key Traits
A recent LinkedIn survey shows the top three things every job seeker dreams of in a job are
Better pay and benefits.
Improved work-life balance.
Greater opportunities for advancement.
In short, if you aren’t marketing your company in these three areas, you are missing out on getting the best talent for your jobs.
LinkedIn = The Match.com & eHarmony.com of the Recruiting World
Those companies looking to attract the best talent know they need to get out there and use modern technology to help them. In the same way sites like Match and eHarmony have changed the dating world, LinkedIn has changed the recruiting world. It has opened up the talent market. However, that comes with its own set of challenges.
Hot-or-Not? Your Employment Brand Is Your Talent Magnet (Or, Talent Repellent)
Employment Branding is the way in which recruiters can maximize their image on LinkedIn. If you have the right content, you can compete against the sexiest of companies (i.e. Google), and win over the best talent. However, if you don’t have the right presence on LinkedIn, you can also ensure candidates skip applying to your jobs and avoid your email requests to connect. Image is everything!
Can’t find the right talent? We can help!
Tired of waiting around for the perfect job candidate? Let us do the work for you! Learn how our Employment Branding services can help your company connect with the best job candidates and acquire top talent.
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