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Q&A Quick Tip: Include Keywords In Your LinkedIn Headline

Q&A Quick Tip: Include Keywords In Your LinkedIn Headline

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During one of our Career Q&A shows, we received the following question:

“When it comes to your LinkedIn Headline, should you use your previous/current job title, or should you use something else?”

Great question! Having a good LinkedIn strategy is essential if you want to find a job. Without one, you’re basically shooting in the dark.

So, what should you include in your LinkedIn Headline? Here’s our Career Q&A Quick Tip from J.T. O’Donnell, LinkedIn Influencer and founder of CAREEREALISM.com.

Include Industry-Specific Keywords In Your LinkedIn Headline

Your LinkedIn Headline should be made up of keywords that describe your brand effectively. It’s important to include specific keywords in your headline because, when recruiters or potential employers search for candidates on LinkedIn, they use industry-specific keywords. If your profile doesn’t have them, you won’t show up in those searches (which is a problem!)

Important Things To Note:

  • Your headline should incorporate your key skill sets, traits, and industry
  • If you’re in a niche industry, include niche skill sets in your headline
  • Including specific keywords in your headline statistically increases your chances of showing up in a recruiter’s search

If you’re interested in learning more about creating a better LinkedIn strategy, join us on Mondays at 1pm EST for our NEW live show, LinkedIn Lab – where you can get your toughest questions about LinkedIn answered by a REAL career coach! Check out our schedule HERE.


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Ariella Coombs Ariella is the Content Strategist and Career Coach for Work It Daily. She graduated from the University of New Hampshire with a B.A. in journalism. Follow her @AriellaCoombs or find her on Google+.