You may have heard that LinkedIn is a job seeker’s dream tool. It’s true; plenty of people get recruited directly from the site based on their career expertise. However, you may wonder why your profile doesn’t attract employers in the same manner. You’ve added your work history and skills, and yet, your efforts seem to fall flat. What could be happening? You may have committed one of the major mistakes on LinkedIn: failing to adjust your headline for optimum keyword and personal brand messaging. In fact, so many people struggle in writing an effective LinkedIn headline that there’s a common set of over-used, meaningless words you’ll see on too many profiles.
April 09, 2013