NOTE: This is a book excerpt with minor edits from Mandatory Greatness: The 12 Laws Of Driving Exceptional Performanceby J.T. O'Donnell and Dale Dauten.
Bureaucracies Evolve, Organizations Devolve.
Yvonne describes how easy it is to be a soft manager – it’s the natural thing to be – and how real leadership is asking people for more; said another way, to ask them to get better at what they do.
One of Yvonne’s lessons was about organizations “devolving” – the tendency is to cut corners, save time, be content with “good enough.” After all, how often has your boss said to you, “It doesn’t have to be anything special,” or “Just take the proposal we did last time and change the names?”
It isn’t that people are lazy or inept, it’s that we all are looking to be more efficient—it’s “let’s get this out of the way as fast as we can and move on to something else.” Without anyone ever making the decision, the unspoken team standard is “good enough.”
Then, what’s the overall definition of the team’s “good enough”? The weakest member of the team. Everyone knows that’s how good “good enough” is and tends to devolve to that level of performance. The weakest person defines acceptable everyday when he turns up for work.
Yvonne said this, “That’s where leadership comes in, not just giving permission and answering questions, but asking interesting questions like, ‘How could we make it so customers don’t need to call us about their bills?’ What you are really asking is, ‘How could we be better? How could we eliminate bureaucracy and get better at the same time?’ THAT’S leadership.”
She then offered examples, including this one…
Yvonne began by recounting a conversation she had with Kenneth Roman, who was CEO of the big ad agency, Ogilvy & Mather, and wrote a book about David Ogilvy, The King of Madison Avenue. (It turns out that Ogilvy was the person she was describing when she first pulled out a quote about being feared in the best way.)
Roman described his first encounter with the agency’s standards of excellence: Within a few months of starting work at the agency, he was called away from dinner by a phone call from one of the agency employees who was working on a two-page magazine ad. Roman was told that the pages were too far apart, leaving an eighth of an inch of extra white space between them. The problem could be easily remedied, but doing so would cost $300 for new printing plates. Roman describes what transpired:
“I agreed that the fix made sense but pointed out that this was not the main campaign, only a coupon ad, and this was just a test market. The change could be made later. ‘And the client has already approved it,’ I added.
“The reproving response was swift. ‘David says [pause] it’s never too late to improve an ad – even after the client has approved it.’ ‘Spend the 300 bucks,’ I agreed. Like the Church, the agency had standards.”
I’ve since read Roman’s bio of David Ogilvy and it’s replete with instances of Ogilvy’s standards lifting the organization. One former employee (this was Peter Mayle, who went on to become a best-selling author) recalled getting his ad copy returned by Ogilvy heavily marked with red pencil including this bit of marginalia: “Quack-quack. Belles lettres. Omit.”
On another occasion, when Ogilvy feared the entire agency’s standards were slipping, he wrote a series of memos under the heading “Escape From Dullsville.” Yvonne described asking Roman if working for such a demanding legend meant that Ogilvy was “scary.” He immediately insisted, “No! He was fun and he was funny.”
Here’s the conclusion: Ogilvy was charming… AND demanding. A lovable tyrant. Like many of the best leaders, he was feared in the best way – the employees didn’t fear him, they feared letting him down, feared failing to live up to his standards and the agency reputation.
Mandatory Greatness is presented as a conversation between a high-powered business coach, Yvonne Wolfe (described as having “skirts of steel”), and a young manager who won a day of her coaching in a charity raffle. She observes him in his work, then offers a stark and startling analysis of him and his approach to his job: By imitating other managers he is making himself “a commodity product” destined for “inadvertent mediocrity.” She then teaches him to remake himself into a highly-valued teammate and a true leader using The 12 Laws of Driving Exceptional Performance.
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Is your job search turning into a grind with no end in sight? It may be time to take a step back and reevaluate your entire approach.
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives.
For professionals on the job hunt, a little spring cleaning (metaphorically speaking) could be a great way to reinvigorate your job search. Here are a few strategies your job search spring cleaning should include.
Reevaluate Your Job Search Approach
BigstockMake a list of the last handful of jobs you applied for and see if you can identify any positive or negative trends. Consider things like:
- How did I learn about this job?
- How did I apply for the job?
- Did I earn an interview?
- What was the ultimate result?
A lot can be learned about your job search approach just by answering these questions and identifying patterns. For example:
Negative Trends
You discovered five jobs through job boards, applied to all of them via the job boards, and never heard back from any of them.
The common pattern here is applying through job boards. This isn't to say that job boards don't serve a purpose in the job search process, but they have their limitations, and you can't run your job search entirely off of them. When you apply through a job board, there's a good chance that your materials will never get past the applicant tracking system (ATS) and never be seen by an actual person.
One simple fix is to research who the hiring manager or recruiter is that posted the position and email your materials to them directly.
The more efficient fix would be to take a proactive approach by putting together a bucket list of companies that you want to work for and start making connections on LinkedIn with people who work at those companies. You may already know some people who work there or have connections that can refer you to some individuals.
This is a great way to network your way onto a company's radar.
Positive Trends
You applied to three jobs via referral, were invited to two job interviews, and made it through multiple rounds of interviews for one of the jobs before being passed over for someone with a little more experience.
The pattern here is that getting referred to a job by a professional acquaintance is a great way to land a job interview. This indicates that you're leveraging your network well and you should continue to focus on your networking efforts.
The next step is to review the interview process and determine what went well and what needs to be improved. Sometimes the interviewer will provide feedback, and that feedback can be valuable. However, not everyone is comfortable with giving feedback.
Chances are you probably have a good idea about areas of improvement and the skills you need to gain. Put together a plan for addressing those shortfalls.
The good news in making it deep into any interview process is that it indicates that the company likes you as a potential employee (even if the timing just wasn't right) and the experience could be a roadmap to a job with that company at a later date, or another similar opportunity elsewhere.
Give Your Resume & Cover Letter Some Much-Needed Attention
BigstockAre you continuously sending similar resumes and cover letters to each job opening with only minor adjustments? If so, your strategy needs some serious spring cleaning.
Let's start with resumes!
Every resume should be tailored to the position in order for it to stand out to recruiters and hiring managers. It may seem like a lot of work, but it's actually less work than submitting the same resume over and over again and never hearing back.
The reason why it's so important to tailor your resume is that throughout your career, you acquire numerous skills, but the job you're applying for may only be focusing on 6-8 of those skills. In that case, those skills must rise to the top of the resume with quantifiable examples of how you successfully used those skills at previous jobs.
Remember, recruiters go through hundreds of resumes. They need to be able to tell from a quick glance whether or not you're a potential candidate for the position.
While updating your resume, you could also spruce up your LinkedIn profile by highlighting the skill sets that you want to be noticed for by recruiters.
As for writing a good cover letter, the key to success is writing a disruptive cover letter. When you write a disruptive cover letter, you're basically telling a story. The story should focus on how you connect with the particular company and job position. The story could also focus on your personal journey, and how you got to where you currently are in your career.
If your resumes and cover letters aren't unique, now is the time to clean things up and get on track.
Build Your Personal Brand
Just because you're looking for work doesn't mean that you don't have anything to offer. Use previous career experiences and passions to build your personal brand.
Ask yourself, "How do I want other professionals to view me?"
Pick an area of expertise and start sharing your knowledge and experience with your professional network by pushing out content on your LinkedIn and social media accounts. Good content can include blogs, social media posts, and videos.
By sharing content about your experiences and passions, you slowly build your personal brand, and others will start to notice. The content could lead to good discussions with others in your network. It could also lead to reconnecting with connections that you haven't spoken to in years, or making new connections.
You never know when one of these connections could turn into a job lead or referral. The trick is to get on people's radars. So, when you're cleaning up your job search, be sure to build a plan for personal branding.
Maintain Healthy Habits During Your Job Search
BigstockYour job search is important, but it's even more important to know when to pull back and focus on personal health and spending time with family and friends.
There are actually things that you can do for your own enjoyment that could help your job search in the long run, such as:
- Grab coffee with a friend - It's good to engage in light conversation with friends during challenging times. And if your job search does come up, remember that most people have been through it themselves and you never know when a friend may provide you with a good idea or lead on a job.
- Volunteer - Volunteering is a great way to get involved in the community and help others. In addition, if you develop a little bit of a career gap while looking for a job, you can always talk about how you filled that time volunteering, if you're asked about it during a job interview.
- Continue to focus on other passions - Are you a fitness nut? Blogger? Crafter? Continue to do the things that bring you happiness. And if you're in a position to profit from your passion through a freelance job or side hustle, even better!
Spring is the perfect time to clean up and improve your job search so you can land the job you want. If you're struggling to find a job, follow the tips above to reinvigorate your job search—and watch your career blossom!
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This article was originally published at an earlier date.
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