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Today’s smart professional knows he/she is a business-of-one who needs to bring a product and/or service to market that is in demand. If you want to get noticed, you need to be able to “productize” your strengths and skills in a way that makes it easy for people to understand and appreciate your value. Watch the video below for a step-by-step look at how you can identify the product/service you need to be educating customers (a.k.a. employers) you provide. The new expectation is every professional know how to promote their personal brand. During each Brand ME! episode, you'll learn the tips and techniques necessary to make your brand stand out which will help you get recognized for your strengths and expertise. Watch » Brand ME! every Thursday at 1:00 PM ET


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