The job search market is full of successful professionals who haven’t needed a resume in a decade or more – until now.
The biggest hurdle for candidates like these to mentally overcome and embrace? Not resume formatting or keywords – although they have certainly impacted how resumes look and feel.
In my experience, experienced professionals often grapple with the notion of positioning themselves on paper as a specialist versus a generalist.
How Generalists Used To Have The Advantage
Even as recently as ten years ago, managers wearing a multitude of hats, from lending a hand in finance, marketing and even business development, had the competitive advantage.
This was because a resume was reviewed by a handful of people, and a candidate might participate in two or three interviews max before being offered a role.
It was easy for a candidate to make the case to a few people that they had the skills and the results for the role.
These candidates would not be so lucky today.
How Specialists Took Over
The job search process takes longer than it used to, with more rounds of interviews and more people than ever before reviewing your resume. It is therefore imperative that you spell out, or spoon feed to the reader, that you are the perfect fit for the role.
In other words, it is critical to position yourself as a Specialist or Subject Matter Expert. This means you need to show them you have the skills they ask for and the results to prove it.
The House For Sale Analogy
Today’s job market is not unlike a buyer’s housing market. In a seller’s market you can put your home up for sale without changing a thing and expect a buyer to live with it or at least make an offer.
However, in a buyer’s market your house must be in top shape, in a perfect location, or at a price that is too good to pass up.
Embracing The New Mindset
Embrace the reality that having a variety of skills is useful but not paramount, and showcase with results those skills that relate to the job you seek.
About the author
Virginia Franco, NCRW, CPRW is the founder of Virginia Franco Resumes which offers customized executive resume and LinkedIn profile writing services for the 21st century job seeker. Her strategies and documents have helped 100s to secure interviews in < 60 days.
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