Contrary to what you have heard, the resume still has its place in this Web 2.0 world.
Despite interactive mediums, it’s still a very crucial marketing tool and essential in launching your digital marketing campaign. What has occurred? Greatly due to the explosion of social media, job sourcing and job seeker marketing has exponentially evolved. Consequently, the way in which you write and promote your self-marketing message must be hoisted to meet market demands.
You now must be the ‘maestro’ of a digital symphony, which will compose your web persona. And it begins with a resume sheet!
Whether you plan to print your resume or publish its content online does not diminish the resume’s importance. It is now even more imperative you orchestrate content to deliver a unified message. What’s advertised on your resume must be reinforced, complemented, and augmented by what you self-publish across various social networking sites. Substantiate the claims you have made on resume and further position yourself as an expert.
So, I implore you, begin with a resume that promises results; use the resume as a springboard for online content development. Then, define what social media tools will best serve to promote your brand and employability.
LinkedIn? Twitter? Facebook? Do you need an online portfolio to showcase images of your work? Will an interview podcast be advantageous in your target field? Would you benefit from a video interview? Once you have developed your resume and identified which social media tools will be part of your job search campaign, you can strategize, publish, and manage online content.
Do Not Repeat Your Resume Verbatim Online
If you are developing a LinkedIn profile, make sure what you will promote on LinkedIn isn’t already communicated on a resume. Really, what’s the point in rehashing the resume again? Ignite a desire for others to learn more about your qualifications so they request your resume. Vice versa, create a need for the employer to visit your LinkedIn profile. Yes, you can include your LinkedIn URL on resume, so create a short and professional URL when you set up your account.
If you blog, do not set up blog and post your resume on the main page – and that’s that! Your blog’s content should not mimic your resume; it should ignite a two-way conversation during which you display your expertise and add a dimension of persuasiveness to your resume.
And, remember to stay on topic. Say you promote that you blog about the latest trends in your industry. When the employer visits your blog, that’s exactly what they should discover – not rants about your personal life. (That’s for another blog.)
Your tweets should be industry-targeted. Don’t tweet about your everyday life activities. Additionally, your Twitter bio should reinforce your resume’s message.
If you have developed a professional site, yes, provide a copy of your resume for easier download. But, again, offer the employer new content/information that they have not yet learned about you via your resume, Twitter, or LinkedIn.
The resume is still alive, and it is a valuable tool that should be incorporated into your online job search. When a resume is written correctly, it is NOT a rehash of your past. It is written with the future in mind, offering your new employer value and promising results. Your work history and achievements are leveraged to earn credibility and convince your prospective employer that, if you have outperformed in the past, you will do it again!
Strategize content and unravel surprises as you project a consistent brand that leaps off your resume onto the web. With the resume as a starting point for your online marketing campaign, your message will come across clearly and position you as the perfect candidate.
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