These days, resume evaluators assume that their job is your objective. They are tired of looking at “Objective Statements” at the top of a resume because, at this stage, the process is all about the employer’s objective to find great talent rather than the job hunter’s objective of finding a great job.
A successful resume today replaces the “this is what I want” statement with a “this is the value that I offer” branding statement.
“Personal Branding” is today’s operative buzzword. Some job hunters are befuddled by what that is all about. In my U.S. News & World Report article, I get to the heart of the statement that gets to the heart of who you are: your attributes, your value, and your uniqueness. Moreover, I provide examples of three different “knock your socks off” branding statements and how you can go about the task of projecting your value through your personal brand.
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