Most Important Thing to Know When Personal Branding?

Dear Experts, There are many personal branding tips out there. It makes it somewhat overwhelming. I understand it's a vital concept when you're job searching but I need a way to funnel the information. What's the single most important piece of advice to follow when building your personal brand? Here is how our CAREEREALISM-Approved Experts answered this question on Twitter:Q#415 Build personal brand on ur Core Value Proposition: what u love 2 do, do really well, want 2 b known 4. (@juliaerickson) Q#415 #1 personal branding tip? Be real. People will like or hate you for who you really are. Don't fake it. (@beneubanks) Q#415 Start small. One social media tool at a time. LinkedIn is a good start. When you feel confident, move on. (@jtodonnell) Q#415 Finally, be consistent. Social media makes it easy to communicate, but has ^^^^ the white noise. Hang in there. (@EmilyBennington) Q#415 Second, be focused. You can't be all things to all people. Narrow brand to 1-3 words you weave through all you do. (@EmilyBennington) Q#415 First, be authentic. If your brand isn't a true reflection of who you are, it won't get off the ground. (@EmilyBennington) Q#415 By getting the word out. In many cases, you are what you say you are. Once you have defined your brand, sell it. (@gradversity) Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.

Get Some Leverage
Sign up for The Work It Daily Newsletter
Follow
Man thinks about becoming self-employed
Bigstock

Look, I'm just going to say it. Not everybody should work for themselves. Right now, there's this huge craze about working independently, being self-employed, being your own boss. So much of this came out of the pandemic because people realized they wanted to have control over their careers and not be at the mercy of their employers' needs. But if you're looking to take control of your career, becoming self-employed is not always the best solution.

Still, there are many benefits to being self-employed. Let's take a look at those benefits before I dive into how you can take control of your career without having to quit your job and take on self-employment.

Read moreShow less
Executive sits down with her employees during a team meeting
Image from Bigstock

Every hiring manager looks for different skills in the job candidates they're hoping to hire. Not only are job candidates being evaluated on the hard skills they possess; they're also being evaluated on their soft skills—the skills that don't belong on a resume but can be identified during a job interview. It's these soft skills that separate the good employees from the great ones. Executives, managers, and other leaders within an organization keep this in mind when interviewing job candidates and reviewing the performance of current employees.

Read moreShow less
Featured