WOM

Word of mouth (WOM) is the oldest form of advertising, public relations, and spreading information. In today’s world, word of mouth has added great reach, deep dimension, and lightning speed like never before. Just ask Tiger Woods, Penn State, Herman Cain, Bank of America, Apple, Lady Gaga, and Egypt. Here's how to use word of mouth effectively in your job search. I get most of my viral, real time news from social media. That’s how I learned about of the death of Michael Jackson and that Osama Bin Laden was killed. These are just some examples of how powerful the speed of word is today to spread both good and bad in a nanosecond. It can shape, change, and alter perceptions dramatically and indelibly. But be very careful what you say and how you say it. Get really savvy about how to use it to your advantage and most importantly respect it. One sound bite from a Tweet, post, or video can be and is used every day by traditional and new media to shape our ideas about everything. The bottom line is word of mouth remains the most effective way people learn about things, information, companies and the people who are behind them. It really can, as they say “make or break you,” and much, much faster than ever before. The 2011 Pew Research Excellence in Journalism and Internet Statistics reported...