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Today’s Work It Daily Challenge is to write a blog post. The Internet has given us access to so many things over the past few decades. Whether you’re looking for cute cat videos or up-to-date commentary on a recent event, you can find virtually anything you want. The Internet also gives you the power to shape your personal brand into anything you want it to be through social media and other websites. Today, we want you to harness that power and use it to boost your professional brand. Your challenge is to write a blog post using your personal website, a blogging platform, LinkedIn, or something else, and publish it for the world to see. It’s important to establish yourself as a subject matter expert in your field of expertise. For example, if digital marketing is something you feel you’re an authority on, you could write about digital marketing techniques, strategies, and trends. That way, when employers or clients search for you online, which is inevitable, you’ll have something for them to find that directly relates to your personal brand and skill sets. Before you write a blog post, though, here are some tips:

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On a recent episode of, "Ask J.T. Anything," I was asked if writing articles on LinkedIn can help you get noticed by employers. The answer is, "yes" - but only if you understand what to write and why.

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Blogging has become a viable marketing tool for professionals who are applying for work or those who are trying to establish a personal brand. Below are some proven techniques for creating a great blog. Follow these five tips to create a professional blog that will impress the interviewers you’re talking to and attract the readers you’re looking for.

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