If you brand it will they come? While it may sound like one big field of dreams, a carefully crafted and customized branding statement will not only convey your value and define your vision, but it will also offer a unique perspective to prospective employers and hiring managers. It’s all about marketing yourself in the way that is going to get you noticed and essentially get you the job. Related: The Perfect Recipe For A Great Personal Brand You might be tempted to brush off personal branding as a passing trend but in reality the only thing passing by will be your dream job – that is unless you make a commitment to developing your very own personal brand. For the amount of time you spend writing and rewriting your resume it can be very disheartening to know the time spent by hiring managers reading your resume is minimal. Sorry to say, but true. That's why you need to grab their attention immediately and compel them to keep reading. The top half to third of the first page of your resume should be BAM, POW, WOW! Knock them out with your intro and they’ll get back up for more. Take a look at the following examples. The first one is a non-branded objective statement seen way too often by hiring managers and recruiters. The second is a personal branding statement that clearly translates the candidate’s unique value.
Customizing your resume for each position you apply to can be critical in today’s job search. It’s vitally important that your resume conveys you are a perfect match for the job. So, what's the best approach for branding your resume? Related: 3 Steps To An Outstanding Personal Branding Statement When tailoring your resume to each specific position, there are five key areas you want to remember to change:
One of the best ways to showcase your career brand in your resume is to include a power statement. Strong brand-driven statements abound on well-written resumes and can be found in your career summary, position descriptions, and your achievements, but the most visible power statement on a resume is your tagline. Related: Top 10 Resume Trends For 2014
If your job search strategy keeps running into a brick wall whenever you send out your executive resume, or you're repeatedly receiving phone calls for lower paying positions that are below your capabilities, it may be time to re-examine your executive resume layout. One of the main things to remember is your executive resume is a strategic marketing tool and its main objective should be a “Sell Me” not “Tell Me” document. Creating a laundry list of job responsibilities and task-driven statements, on your executive resume only tells readers what you get paid to do. However, hiring managers and executive recruiters are interested in learning more about what you can do for them – the best way to highlight and illustrate that is through your qualifications, expertise, personal brand, length and breadth of experience, and bottom-line impact and quantifiable results. So, how do you make sure you are communicating all these factors in an executive resume? Here are seven steps to an attention-getting executive resume.
Writing your resume for the first time in years? Whether you’re aware of it or not, resume trends have changed substantially. In fact, the document you send out WILL compete with custom-designed, focused resumes for other executives. Therefore, you’ll need to ensure your resume is in line with cutting-edge changes in format and style. What's changing in recent years and months? Besides the fact an objective isn’t workable anymore, many resumes now contain a splash of color. Several also have a branding headline, or a metrics- and detail-packed summary that replaces tired, overused phrases.