In the burgeoning business of senior care, franchises have a healthy slice of the market, and as businesses vie for market share, the expertise provided by franchise companies can make all the difference to success. Related: 6 Easy Steps To Interviewing Your Way To Franchise Success You don’t need any particular expertise to get into senior care other than being good with people, and with a franchise, you get all the training and ongoing support to teach you what you need to succeed. As Baby Boomers get older, increasingly they want to age in place, and eventually many will need in-home care to help them do so, which is why the business of senior care has done so well in recent years. Home health care and personal care aides are among the country’s fastest growing occupations, expected to grow by 38% between 2014 and 2024, according to the Bureau of Labor Statistics. As a result, senior care can be the perfect place for budding entrepreneurs to find a new career niche. The two main components of the business are:
- Building relationships with people who are in a position to make referrals, such as doctor’s office, hospitals and rehabilitation centers
- Finding caregivers to work those cases
