develop your unique brand style

So, you are invited to a business party or event. You walk in and pretty much everyone is dressed in some form of black, blue, gray, brown, or beige. Related:How To Create A Personal Brand Without Being A Jerk Then, your eyes catch someone wearing a royal blue, cherry red, banana yellow, lavender something. Your eyes naturally go to that vivid color and person. They attract your attention - They are intriguing! The same can be said for how we see people communicating with each other. Most people are standing a few feet from each other, speaking with their mouths moving and eyes wandering with little energy or emotion. Then, there’s one person you notice that has a crowd around them and is using their hands, smiling, animated, having fun and engaging others to have fun and participate. Their energy is stimulating others and pulling them in. People have their own “unique essence” about them. Your persona is simply an extension of your DNA. Yep, you were born with it. For business, I like to call it your UBS - Unique Brand Style. We are naturally drawn to things and people that evoke emotion in us. When it comes to interpersonal connections attracting people because of your external style and internal authenticity is something worth developing and refining. So, the question is: How can you stand out, be memorable, and make an impact? The great news is we all have the potential to do this. Your Unique Brand Style is really the description for who you already are: thegenetic DNA personality you were born with. Our “persona” is both internal and external. For some it comes easier than others. Like any personality trait, it has to be defined, refined, and used to engage and interact.