Social media is taking over. We’re all on it. We’re all using it. We get our news from it. We share our thoughts on it. We have to power to reach out to almost anyone we want to on it. With such a wide reach of engagement, social media is an incredibly powerful tool. As an employer, are you using it to your best advantage? Related:3 Tips For Reducing Turnover At Your Company According to LinkedIn Editor, Dan Roth, employers can dramatically increase their Talent Brand reach by encouraging employees to share company content on social media. I know what you’re thinking: We can’t control what our employees say about us online, what if they badmouth the company? What if it hurts our brand? What if our talent gets stolen? Fair concern. But here’s the thing: Taking charge and leading your employees in their social media efforts can help you feel more in control and confident about what your employees are sharing. (Don’t believe me? Read this post by LinkedIn’s Vice President of Global Talent Acquisition, Brendan Browne) Here are three compelling reasons why your company NEED employees on social media:
