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You've reached a point in your career where you have a defined and consistent personal brand. And that’s awesome. But, like any brand marketer will tell you, it isn’t enough to build the brand - you have to manage the brand. You need to be a steward of the brand. A brand manager is someone who consistently works to generate awareness, influence, and affinity all in an effort to continually build brand equity. In a nutshell, that is what a brand manager does. So, how can we start applying some of those principles to our personal brand? How do we become our own personal brand manager? Related: 5 Ways To Create A Consistent Brand While this sounds like a full time endeavor, it isn't, it simply takes thought and planning and before you know it, it is second nature. Here are a few tips to maintaining and managing your personal brand:

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