Recruiters are lurking in the depths of your social media profiles. Are they seeing what you want them to see? (Psst! Can’t get hired? Watch this free tutorial.) It’s no secret that recruiters are looking up candidates online before they move them forward in the hiring process. It makes sense, though. I mean, who DOESN’T look people, places, or things up online before they commit to them? If you don’t, then welcome to 2017. According to a recent survey, 92% of recruiters use social media to find high-quality candidates. And if that doesn’t get you hyper-aware of what’s out there about you online, this will: Almost 70% of recruiters have rejected candidates based on the content found on their social networking profiles. Woof. There are certain things recruiters are looking for when they search you online. And, if you want to make a great first impression on these recruiters, you need to do some recon work. Is there anything out there you DON’T want them to see? If so, take it down. While you’re cleaning things up, you should take some time to give them what they want, too. During these online searches, recruiters are eager to learn certain things about you. There are some things recruiters are looking for when they’re checking out your online presence. So, it’s important you those things easy for them to find. They want to know that...
The digital world has never been more saturated with users and businesses who just want to make a difference, share their opinions, or promote a good or service. Due to such high volume, it’s important to have a game plan when branding yourself online so that you don’t get lost in all the noise. Common issues job seekers and professionals face when building their personal brand online include: hectic lifestyle, lack of education on social media, or not enough time to watch trends. Here are six essential steps for overcoming these problems and building your Twitter brand:
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” (Warren Buffet) Related: Protect Your Digital Reputation: 10 Useful Tips Great quote from a very wise and successful man, who has seen this play out in many different ways over many years! The questions I get asked most frequently when working with people on their brand marketing and social marketing strategy are, “How do I build a following and build my reputation?" and, “How do I get people to comment and re-tweet?" I have been a student of the social space and platforms like Twitter, Facebook, and LinkedIn for about awhile now. I observe and pay attention to the people that have large followings and influence for the right reasons. There are people who have huge fans and followers, but they are not authentic to me and I have no interest in their "shtick." I wish 'em well, just don’t want them cluttering up my stream. The social media mentors I respect come from different arenas and all kind of say the same thing: Be authentic and real, create useful content, be consistent, engage in the conversation, and give more than you ask. This was easy for me to embrace, as my personality and personal philosophy aligned very well with this. So, spring of 2009, I dove off the board into the social media playground pool! I have always loved the park, pool and playground, so this was fun for me. Here I am, years later and I am still a student, but I’ve gone from junior high to high school! I loved high school, too. Did you?
Many people do not consider their online reputation to be important. This is also true of small business owners. However, just a few bad reviews online could result in lost business when people search for a company on the Internet. Since we now live in the age of Yelp, Facebook, Twitter, and many user-generated websites, it's more important than ever to protect your online reputation. Related: Why Having An Online Brand Matters Here are some ways to protect your online reputation:
You know how important it is to have a cohesive personal brand these days. But having a personal brand is much more than just having a few words associated with you and your areas of expertise. You can’t afford not to maintain a strong online brand. Yes, having a great personal branding statement is essential, but if you don’t have a place to flaunt it online, what’s the point? Related: 3 Effective Ways To Quickly Brand Yourself Online So, why don’t you have a personal website then? What’s your excuse? Here are some common excuses for not having a personal website (and some great reasons for getting one!):