What do you need to clean up on social media in order to make a positive impression on recruiters? Okay, let’s talk about what you don’t need to worry about first. You no longer need to stress out about posting one or two photos of you enjoying an adult beverage. These days, companies aren’t as worried about seeing a picture of you with a beer in your hand. However, they DO look for trends in your behavior, according to career expert J.T. O’Donnell. “Recruiters are trained to go look at all of your social media profiles and pay attention to common themes,” said O’Donnell. For example, if you have a lot of the same type of photos (i.e. you’re posting photos of you partying every single weekend), then recruiters consider that to be a pattern. That’s how they start to understand who you are as an individual. Every single person who’s on social media tells a story with what they choose to post, whether they like it or not. So, in order to clean up your social media accounts, you need to sit down, analyze what you’ve been posting, and identify patterns. If you don’t like the brand that you’ve created for yourself on social media, clean up what you can and be more intentional with what you post in the future. Share things related to work you find interesting and causes you care about. This will give recruiters a better idea of what you enjoy when it comes to work and will boost your personal brand.
“The time has come,” the walrus said, “to get a job.” Transitioning from college to career can be difficult for some. But if they’re prepared, new graduates can make that transition a little easier for themselves. So, what do recent grads need to know going into the workforce? According to career expert J.T. O’Donnell, a lot of employers are skeptical about hiring recent grads due to their lack of experience. But what can grads to do overcome this common challenge? If you want to stand out and prove your value to employers, you have to show that you’re resourceful. “They’re looking for young professionals who can prove that they can hold themselves accountable, that they can manage themselves, that they can figure out problems for themselves, that they can seek answers on their own, that they can get work done without a lot of hand-holding and instruction,” said O’Donnell. “They’re looking for real independent self-starters.” But how can you convey this to employers as a recent grad? According to O’Donnell, the best thing you can do is to share examples of times in your life when you took initiative during job interviews. When were you able to step up, take care of business, and get things done without a lot of help? Those are examples you need to share. “When you can prove that to employers, you’re proving that you’ll truly be resourceful on the job and they’re not going to have to do all of that extra hand-holding,” said O’Donnell.
We've got some bad news for you, college grads. That diploma you've worked so hard to get isn't worth as much as you might think. In fact, your college degree doesn't matter to employers (in a lot of cases). Here's why... While they are required in certain fields, college degrees have become sort of a prerequisite for jobs. That means, more people are attending college. As a result, there's a LOT of competition out there when it comes to finding your first job after college. So, your shiny college degree doesn't set you apart from the thousands of other graduates just like you. But what can? According to career expert J.T. O'Donnell, your aptitude and personality can really help to set you apart from all of these other recent grads. Your aptitude is your natural ability to do something. What unique strengths can you bring to an organization? How can they add value? Your personality is also an important factor here. How do you interact with people? How do you connect with them? Your personality can really set you apart from other candidates if you're a good culture fit at an organization, so don't be afraid to let the real you shine. "When you can display great attributes with your aptitude and your personality, you are going to stand out to employer because EVERYBODY has a college degree," said O'Donnell. Plus, most recent graduates don't have a ton of experience to offer employers. As a result, the only things they can differentiate you on are your aptitude and personality. Remember, in most cases, your college degree doesn't' matter to employers. Get clear on your strengths and character traits so you can show your value to employers.
Everyone who enters the workforce has something in common. They all have embarked upon a first full-time job search. There is a lot riding on it, but it is a completely new experience. Sometimes there is uncertainty about the process and a lack of awareness in the working world. Here are a few nuggets to keep in mind when setting out on the journey. Related: 11 Smart Tips For Finding A Job After College
Most Millennials (those born between 1980 and 2000) and those born post 2000 know that using social media is a given when they embark upon a job search. Using social media is something they do naturally, and they understand the various platforms that are available to them. (Psst! Can’t get hired? Watch this free tutorial.) Mid-career professionals who are sometimes closer to the Baby Boomer end of the generational spectrum, however, may not be as savvy with social media, and are missing out on opportunities because they don’t know what they don’t know. It is time to get with the program and learn what you need to know in order to optimize your job search strategy and create a killer brand for yourself in the process. Whether you are just starting after college or you just got downsized after 30 years in the same job, you need to understand how social media plays a role in your job search strategy. Here is one thing you need to know for sure: employers and recruiters are using social media more than ever, and they are using job boards less. This is a trend that began a few years ago and it continues to grow. The primary tool used by recruiters is LinkedIn, but Twitter is also gaining ground. (I know individuals who have connected with companies through Twitter, and those connections have resulted in a job offer and a new job.) And Facebook should not be discounted. The rules for engagement on LinkedIn, Facebook, and Twitter are different, so you need to become aware of the pros and cons of each platform and behave accordingly. What might be a great interaction on Twitter might not be so great for LinkedIn, and vice versa. (The same goes for interaction on Facebook vs. Twitter and LinkedIn.) First, with regard to LinkedIn, you need to have a stellar profile. For help on that, you can contact any number of experts or career coaches who can guide you so that you have a fully optimized and ready-for-prime-time profile. The basic guideline is as follows: 1. Have a great headshot that conveys a sense of likeability, competence and influence. (Check out Photofeeler for feedback on your own photo.) 2. Spend time on your headline, and make it keyword rich. You only get 120 characters in the headline area, so make them count. Don’t waste space with your current job title. Use keywords that convey your areas of expertise. What skills do you have that you want to continue to use in your next venture? Use those in your headline. Don’t dwell on the past. Think of your future! 3. Your Summary section should be written in first person and it should convey some personality so that you appear to be real, human, and approachable. Making your summary dry and stiff will repel a potential recruiter. Making it personal will draw them in. 4. Don’t bother to go past the last 15 years of your job experience unless it is pertinent to what you want to do in the future. Don’t feel compelled to list every job you have ever had. Unless you want to a bag boy again or a waitress, listing the jobs you had in high school and college won’t help. 5. Complete as many sections of your LinkedIn profile as you can. LinkedIn has made it easy by prompting you to fill in sections that you haven’t yet tackled. Use the ones that are appropriate. Skip the ones that are not. 6. Learn how to reach out to potential connections correctly. There is a certain protocol to making connections on LinkedIn. Prove your understanding of the protocol and avoid looking like you don’t know what you are doing. 7. Create connections with purpose. It is great to connect with friends and family on Facebook, but Facebook is mostly for personal use...LinkedIn is for business, so remember to make your connections in your professional circle count. As for Twitter, here are some tips to keep in mind: