Dear Career Experts, I lost my grandma on January 10, was out for 10 days attending the funeral and family obligations. I then lost my job a week later (which was an interesting scenario). I have sent my resume and cover letter for countless positions. One advantageous problem I have - I'm willing to relocate (at my own expense) basically to any major metropolitan area - even Europe! I'm also in the marketing field which has an expansive array of positions. My experience is within the fashion industry though. I need help - resume, cover letter and job leads. I know what I am capable of, what I am good at and what I am not good at. Please assist me! Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.

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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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