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What Goes in A New Grad's Cover Letter These Days?

Dear Experts, I'm graduating with my masters in Strategic Public Relations this May. What are key elements to include in an entry-level cover letter? I have a lot of experience, but nothing at a managers level yet, so I want to seem bright and able to perform without over selling myself and writing something too long. I want to write something creative to stand out in this competitive market. Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.

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