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What Goes in A New Grad’s Cover Letter These Days?

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Dear Experts,

I’m graduating with my masters in Strategic Public Relations this May.

What are key elements to include in an entry-level cover letter? I have a lot of experience, but nothing at a managers level yet, so I want to seem bright and able to perform without over selling myself and writing something too long. I want to write something creative to stand out in this competitive market.

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