Dear Experts, I'm a IT Expert and Project Manager but I have a great interest in career services. It's not possible to have both careers at the same time so I'm doing my job in IT Management and helping people with their careers in my spare time. I'm also planning to start my own career website. Is being involved with career services a full time position, or can I handle it in my spare time? Any thoughts? Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.

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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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