Dear Experts, There is a position available at a company I'd like to work for. I recently found the profile of an HR manager at the same company. What is the best way to contact this person? I tried sending an inmail to connect, but it expired. Is calling and introducing myself wise? Here is how our T.A.P. experts answered this question: @jtodonnell Q#169 If brave, type letter to CEO & hand deliver it. Tell her/him why you LOVE company in detail & ask for info interview. @DebraWheatman Q#169 Try sending a handwritten note. With with the speed of online delivery people have forgotten the impact of a letter. @juliaerickson Q#169 Since no resp to inmail, call may not be taken; find 3rd degree contact to person, ask 4 intro thru ntwk. @gradversity Q#169 If you a number, try calling them. If not, add them to your LinkedIn contact list and start the conversation that way. @ValueIntoWords Q#169 Research/build relationships w/ company players via LinkedIn, Twitter, ZoomInfo, Spoke, Jigsaw. @beneubanks Q#169 Don't call HR manager unless you want an HR job. Find name of co. person hiring in your job 2 connect w/. Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.

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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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