Dear Experts, After a buyout, I was let go by my employer. Although HR said it was a downsize and gave me all the ARRA benefits, the dept supervisors told a different story to those left behind. I was lucky and found a temp job within days of the layoff. Today, I received an offer to return to work at my former employer in a lower position at a significant salary cut for a short term transition contract, mainly because I will not need any training for the position. According to unemployment, if I don't accept the offer, I will lose my benefits since it pays more than the other temp job I had. I've negotiated a significant number of remote work days so I don't have to be in the office continually and can continue my search for full-time work. The supervisors who spoke ill of me are not in this department but I will have to work with them. I can be civil and rise above the rumors but I feel uncomfortable going back. How do I explain on my resume going from management with the former owners, to an administrative position with the new owners and the temp job in between the two places? Here is how our CAREEREALISM-Approved Experts answered this question on Twitter: Q#446 On resume, can list 2 gigs/same employer @ diff times; cover letter explains: layoff, rehire; really want FT job. (@juliaerickson) Q#446 It's always best to be honest, but there are many others in similar situations. It shouldn't hold you back. (@gradversity) Q#446 Stay professional at work. Note loss on resume as downsizing, but you were rehired b/c of skill. Leave at that. (@EmilyBennington) Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.
Actually, there are multiple ways to do exactly that. Let's take a look at eight.
1. Apply For Open Positions
This isn't the most effective way to get your foot in the door at most companies, but it does still work for some. To maximize your chances of landing an interview, make sure you customize your resume by adding keywords from the job posting and write a disruptive cover letter.
Why isn't this an effective way to bring your candidacy to a company's attention? First, you have maximum competition for each role you apply for since applicants typically number in the hundreds or higher. Second, only 15% of available jobs are ever advertised on job boards, which means you're overlooking 85% of open positions at any given moment.
2. Follow The Company On Social Media & Interact Online
The vast majority of employers offer you multiple ways to interact with them online—Facebook, LinkedIn, Twitter, Instagram, TikTok, and one or more company blogs. If you're targeting specific companies (Have you created your interview bucket list yet?), make sure you follow them via social media.
Even more important, though, is to interact with them through that media. "Like" them on Facebook and comment on their posts. Review their LinkedIn profile periodically and "like" their updates. Retweet their Twitter posts and share their blog posts. Give them the impression that you're interested in them as an employer.
3. Arrange An Informational Interview Within Your Target Department
This is an old strategy that still works. An informational interview is just that—an interview you schedule to access insider information about an occupation or employer. It is not a job interview and shouldn't be treated as one. Rather, this is your opportunity to ask the questions you're not likely to find answers to on the internet.
Used strategically, informational interviews help you explore the company's culture and structure and determine which departments are most likely to have roles that match your skills and capabilities.
4. Request A LinkedIn Introduction
When you come across a hiring manager on LinkedIn that you want to connect with, find another LinkedIn member who knows him or her and request an introduction (not right away). When you stop by the profile of someone you want to connect with, LinkedIn shows your mutual connections. If you leverage these specific connections into an introduction request, you're essentially getting a "warm" referral.
Make your case to the connection you want the introduction from. Sell them on the reason you want the introduction and assure them your request is serious. We strongly recommend leveraging a "serving" approach that involves offering something of value before you make a request of any networking contact.
5. Submit Your Marketing Materials To The Hiring Manager
Once you're connected to the hiring manager you can, of course, share your resume with him or her. However, keep in mind that many other candidates are doing the same thing. It would be smart, therefore, to look for a way to make your candidacy stand out.
The best way to stand out from the competition is to write a disruptive cover letter, where you can tell your connection story and get hiring managers at "Hello." Remember that you never get a second chance to make a first impression.
6. Build Connections In The Company On LinkedIn
LinkedIn also tells you how you're connected to companies when you visit a firm's profile. Take advantage of this feature to help you deepen your connections with the company.
Request introductions to other folks in the same firm and issue invitations to others in the department you're targeting. Identify key employees in the company relevant to your search and review the groups to which each one belongs. Find an industry group they're a part of that you are eligible to join and do so. This establishes a third-level connection without you having to tip your hand or approach the contact. Best of all, once you achieve this third-level connection, you can message that contact directly without requiring an introduction.
7. Research External Recruiters & Build Relationships
As you build connections in a target company, try messaging those contacts to find out which external recruiting firms they use for the types of positions you'll be pursuing with them. Once you identify one or more external recruiters, build connections with them as well.
It's critical to leverage a "give to get" strategy with recruiters since they are inundated by emails, voicemails, and LinkedIn messages/invites from candidates. If you approach them in the same way you'll have to battle to stand out. Why not approach them differently from the start? Offer them something of value and allow your candidacy to prove itself over time. You'll stand head and shoulders above the crowd as a result.
8. Court The Hiring Manager
With #5 above, we mentioned sending your resume to hiring managers. An even smarter strategy is to court the hiring manager over time as we just recommended doing with recruiters.
Research the hiring manager via your favorite search engine and check out as many social media profiles as you can find. Ask your mutual connections to tell you about the person's interests and the needs faced by his or her department. Then, brainstorm resources you can share with him or her that they may find helpful before you bring your candidacy to their attention. Prove your worth first and a deeper connection is likely to follow. After a time, you can then request a phone call or meeting with the person to explore ways you may be able to contribute in more significant ways to their team.
With a little ingenuity and a fair amount of persistence, you can get your foot in the door at almost any company you can find. Make use of as many resources as you can, including as many social networking options as you're comfortable with to build a web of connections with your target companies. The result will be more interviews and more job offers—a decent payoff for a little work.
Need more help getting your foot in the door?
Check out our FREE resources page and Live Events Calendar.
Or, join our career growth club today and get access to one-on-one career coaching, resume and cover letter reviews, online tutorials, and unlimited networking opportunities—all in your back pocket!
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Struggling to find the right job?
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This post was originally published at an earlier date.
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It has a long and technical name, but in portfolio school, we just called it "fear of the blank page." It's that anxiety-inducing few moments right before getting started on something. I may have had 253 ideas buzzing around my head after a client meeting, and I am excited to get started on the project, but inevitably, and just for a short moment, this blank page panic happens when I sit down to get started.
What Makes A Blank Page So Scary?
Photo by Kelly Sikkema on Unsplash
In the blankness, the page carries endless possibilities, which is great, right? On the flip side of that, one finds internal resistance and a fear of failure. Your mind will tell you, "Hey, it could be great…but then again, it could also be total disaster." As humans, we are built to avoid the thing that causes fear. This aversion to fear is what has kept us alive for thousands of years.
For as long as I can remember, I have had a love-hate relationship with fear. For me, recognizing that fear was the only thing keeping me from doing a thing, and then deciding to do it anyway, has pushed me. Pushed me way, way, WAY out of my comfort zone at times. And it turns out that is a great thing. All of the achievements I am really proud of in my life were things that would not have happened if I had given in to my fears.
Why then do I still get that tinge of fear, even after all of these years for something as simple as getting started on a project? My thought on that is simple. It means I still care. I still want the outcome to be amazing. I still want to go past what I know and explore a new place, which is still scary, but worth it.
Taming That Tinge Of Fear
Photo by Filipe Dos Santos Mendes on Unsplash
Like most things, you get better at it with practice. Fear works the same way. If you keep leaning into it, it may still be there, but the time it takes to push past it dwindles. Say you are skydiving. The first time you jump, it probably took a whole lot longer to be ready to jump out of a plane than it did the 100th time. It is still the same element of danger, and same fear, but you have practiced taming it.
Now, about putting it into actual practice. It's very simple, stupid simple actually. I start with a brain dump of all the ideas in my head after a client meeting or about the project in general. It is an easy way to just get something on paper. It doesn't have to be perfect or even logical. It's just for you. The act of getting started IS the practice.
The rest of the work will fall into place once you get pen to paper. Some ideas you work on growing, others you let go. With practice, leaning into your fears gets easier to do, as does tackling the blank page.
If you have strategies you use for getting started or pushing past your internal resistance, I would love to hear them!
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Before we can dive into this important job search issue, we must first understand the purpose of a resume and LinkedIn profile.
The Purpose Of Your Resume & LinkedIn Profile
For job seekers, the purpose of your resume and LinkedIn profile is not to get you a job. It's to get hiring managers and recruiters to call you.
Optimizing your resume and LinkedIn profile is the key to getting your job application in front of the right people. Your resume should be optimized with the right keywords so it can get past the ATS, and your LinkedIn profile should be optimized so it comes up in search results when a hiring manager or recruiter is looking to hire professionals with specific skills or experience.
If you do these two things, your job application will end up in the hands of the hiring manager. But, that's not enough; you need to stand out against the other job applicants.
The best way to stand out in the screening process is to quantify your work experience—on both your resume and LinkedIn profile. But, you don't want to give too much information away. You want to include just enough information on your resume to make hiring managers and recruiters say, "This person looks qualified. They have the right skills and experience, and also some impressive accomplishments. But I want to know more. Let's give them a call."
See how that works? The purpose of your resume and LinkedIn profile is to land you an interview. It's to get employers to call you back. And it all comes down to optimizing your resume and LinkedIn profile and quantifying your work history on both.
Now that you understand the purpose of your resume and LinkedIn profile, you're probably wondering why they need to look the same. The answer is simple: hiring managers and recruiters watch out for inconsistencies in your work history.
Hiring Managers Need To Know Which Version Of Your Work History Is Correct
When the information in your "Experience" section on your LinkedIn profile doesn't match up with the information in your "Work History" section on your resume, that's a red flag to employers. They're left wondering which version of your work history is correct, or the most accurate. This inconsistency could be the difference between getting a call from an employer and having your resume tossed.
Yes, since your resume and LinkedIn profile are different, they will look different at first glance. But when someone looks closely at your work experience, they should notice that the information is the same. This doesn't leave any room for doubt in an employer's mind about how qualified you are.
Ultimately, hiring managers and recruiters don't like a bait-and-switch when it comes to your job application. Keep your work experience the same on your resume and LinkedIn profile to stand out in the hiring process and land an interview.
Do Your Resume & LinkedIn Profile Look The Same?
If you're reviewing your resume and LinkedIn profile and realize that there are some inconsistencies in your work history, be sure to fix them before you apply for your next job. You want to impress hiring managers, not confuse them!
Need help with your resume and LinkedIn profile? Sign up for our FREE Resume & LinkedIn Bootcamp today!
During this bootcamp, you will learn:
- How to properly format and optimize your resume.
- How to optimize your LinkedIn profile.
- How both of these tools can help you stand out.
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Probably not (I know I don't).
Well, surprise, surprise—sitting all day is terrible for your health. In fact, it increases your chance of depression, anxiety, and premature death. These are some of the not-so-awesome side effects of sitting constantly. (Are you out walking yet?)
If you need more evidence that walking is a crucial addition to your daily routine, check out these compelling reasons to get walking at work:
4 Benefits Of Walking More At Work
1. It Can Relieve Your Back Pain
Have a bad back? Sitting all day probably isn't the best thing for it. But, hey—good news! Turns out walking helps relieve chronic back pain. So, if you're back isn't happy, get up and take a little stroll around the office.
2. It Helps You Live Longer
Yes, exercise makes us healthier. But did you know that speed walking can make you live longer? According to Healthline, people who walk about 3 mph or faster live longer than others of their age and sex who walk more slowly.
3. It Gives You An Excuse To Enjoy The Weather
It's a beautiful day—get outside and breathe in that fresh air, soak up a little sun, and get your walk on! You don't want to waste the nice weather. Take a quick break, rest your brain, and—in the words of Nike—just do it! You'll come back to your work feeling refreshed and reenergized.
4. It Makes You Happier
"Exercise gives you endorphins. Endorphins make you happy. Happy people just don't shoot their husbands, they just don't." —Elle Woods
Enough said.
5 Tips For Walking More During The Workday
Okay, so you've got the reasoning behind why you should get off your butt during the workday, but how can you fit it in? Here are a few quick tips for working in walking at work:
1. Skip The Drive-Thru
Instead of picking up your coffee while you're driving to work, walk to the coffee shop.
2. Get A Group
Get fit and be social! Find a few co-workers to walk with each day.
3. Add Walking To Your Schedule
Sometimes we get so caught up in work that we forget to take breaks. To avoid this, pencil in walking times on your calendar.
4. Leave A Pair Of Sneakers At The Office
Leave a pair of comfortable walking shoes at work. That way, you won't destroy your feet by clacking around all day in your heels or dress shoes.
5. Get An App
Find a walking app for your smartphone to track your progress. I use a free app called RunKeeper, but there are tons of great apps out there. It's a great motivator!
It's not difficult to walk more during the workday if you make it a priority! Follow these five easy tips to walk more at work today!
Need help growing your career?
Check out our FREE resources page and Live Events Calendar.
Or, join our career growth club today and get access to one-on-one career coaching, resume and cover letter reviews, online tutorials, and unlimited networking opportunities—all in your back pocket!
If you want FREE career advice in your inbox, subscribe to our newsletter The Daily Dose!
Struggling to find the right job?
Check out Work It Daily's Incredible Companies page to see snapshots of companies hiring. Work It Daily also highlights job opportunities on a daily basis on TikTok.
This post was originally published at an earlier date.
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In this article, I'll take a closer look at what a brand promise is, the foundation of a brand promise, and give you steps on how to create one.
What Is A Brand Promise?
https://www.youtube.com/watch?v=rzzeLfqs1BA
A brand promise tells customers what they can expect from your brand in a concise, compelling, and memorable way. A brand promise is how people decide if they can trust your brand. If you're consistent in delivering on your brand promise, you'll have loyal customers, ready to spread the word to family and friends about how great you are.
A promise is only good if it's kept. If you break your brand promise with your customers, the stakes are high. You can lose your reputation, your market share, your customers, and your ability to grow. Many brands fail to deliver on their brand promise, specifically on the customer experience. According to a Gallup study, companies only deliver on their brand promises half of the time. You can see the uphill battle brands have in building trust with their customers.
Most businesses don't have a brand promise and risk disappointing their customers as they have a different idea of what to expect from their brand.
A company needs a brand promise to communicate their customer expectations to everyone across the organization so that consistent customer experiences are delivered both internally and externally.
Foundation Of A Successful Brand Promise
https://formarketingmatters.wordpress.com/2014/04/13/b-to-b-marketing-is-your-company-building-a-dream-list/
Successful brand promises feature the following key components:
Simple. Credible. Memorable. Unique. Measurable.
- A Brand Promise Is Simple: A brand promise should be simple. Try to stick to 10 words or less. Walmart's brand promise is a great example of this: "Save money. Live better."
- A Brand Promise Is Credible: A credible brand promise is when your customers experience consistency every single time they interact with your company. A great example of this is Chick-fil-A. Their brand promise is, "To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A." They invest heavily in their team members, ensuring they are well supported (education, leading wages, advancement training, free meals on shift, scholarships, and more). In addition, they have world-class customer service where employees are trained in service and hospitality. Each employee knows the recipe for customer service: eye contact, smiling, speaking enthusiastically, and staying connected with the customer throughout their visit.
- A Brand Promise Is Memorable: A brand promise must be memorable enough to compel employees to use during customer interactions with your brand and for customers to engage with your brand. Memorable brands pique customers' interest, ignite their curiosity, and push the right buttons in customers' hearts and wallets.
- A Brand Promise Is Unique: Your brand most likely competes against numerous competitors. Therefore, it's important to identify what makes your brand different in order to build your brand promise to stand out from the crowd. An example is Google's brand promise: "To be the world's number one source of information."
- A Brand Promise Is Measurable: For your brand promise to be effective, it needs to be measurable. If you can't define it, you can't measure it, and if you can't measure it, you can't manage it. Try to make it quantifiable by using the following scale: time, emotion, quality, savings, distance. Let's look at a couple of examples:
- FedEx: Their brand promise is, "When it absolutely, positively has to be there overnight." If your package arrives in two days instead of overnight, then FedEx has broken its brand promise.
- Domino's: Their brand promise is, "Pizza in 30 minutes or it's free." They've recently launched their Carside Delivery 2-Minute Guarantee: order Domino's Carside Delivery online, check in when you arrive, and as soon as your order is ready, a Domino's team member will head to your car in less than two minutes or your next pizza is free.
How To Create A Brand Promise
https://samyari.com/what-is-brand-promise-how-do-you-write-a-brand-promise/
- Target: Understanding your target audience is critical as this information will define every strategy you execute. The power of your brand relies on your ability to be focused. Check out this step-by-step process on how to target your audience.
- Purpose: Knowing the deeper "why" your company or brand exists provides the foundation on which to build everything else. A great brand purpose is the reason for being beyond making a profit. It will always put the consumers first and manifest itself in everything it does. Here's an overview of how to develop your brand purpose.
- Unique Selling Proposition: If you are able to start with your unique selling proposition (USP), you'll be able to create a stronger brand promise that connects your brand with your employees and customers. A USP makes a strong first impression with your customers, making it easy for them to purchase your brand over your competitor's. Here is how to create a powerful USP.
- Formula: This is the fun part. Bringing all of your insights and analysis together to start brainstorming your brand promise ideas. Here's a tool to help you develop concise and simple statement.
We promise to [how] + target [who] + outcome [what] = Brand Promise
Or
What you do for whom
Honestly, most customers don't know the brand promise of their favorite brands. What they do have is an impression from all the interactions with your brand that tell them what they can expect. An effective brand promise builds trust, reputation, growth, customers, and consistency. Customers know what to expect every time they interact with your brand. Until next time, keep building your brand leadership. You've got this!
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