Dear Experts, I really blew it. I was at an event last night that my friends' company was hosting. I went up to a group of people she was talking to and she introduced everyone by their first name, but didn't mention their companies. We started talking about the economy and someone asked what I did. I just got laid off last month, so I went on to share how I had applied to tons of jobs recently, but hadn't heard a thing. I have to admit, I had a bit of an attitude when I said it. Afterward, I spoke with my friend and found out one of the guys in the group we were chatting with worked for one of the company's I applied to. What should I do? Do you think I can contact him? We didn't really talk much and now I'm worried he might think I'm 'damaged goods' because I sounded so desperate about the job search. Suggestions? Should I just write it off, or is there a way to make his 2nd impression of me better than the 1st? Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.

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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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