Dear Experts, I interviewed last week for a job that I really want. Things are sinking at my company (already survived one layoff) and I don't see them making it. In the interview, the hiring manager actually inquired into what was happening at my company because they said they got, 'a ton of resumes' from employees in our organization. Fast forward to today... I called a colleague who got let go in the last layoff to ask if she'd be my reference for this job. Imagine my surprise when she said MY BOSS had just called her and asked for the same exact thing! Turns out my boss is in the running for the same job. What should I do? How do I compete against someone with a higher rank than me? I really think I can do this job but don't know what to say to get them to see me as the better candidate without being negative about my boss. Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.

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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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