Dear Experts, This is a question that I'm sure many others are facing: how do I make myself stand out in an over-saturated market that is facing big time budget issues (read: few jobs!!). I'm a teacher with one year teaching experience in public schools, one year teaching adults (during grad school), and two years in public relations (before career switch to education). I'm nervous that I'm not going to find anything. I know the value of networking, but how do I do this when everyone is competing for the same few jobs? Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.

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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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