TELL US: Is Giving Boss Holiday Gift a Good Idea?!?
By CAREEREALISM Founder, J.T. O'Donnell Last week, a reader of our Twitter Advice Project asked if it was appropriate to send a holiday card to a potential employer. You can see the TAP question and discussion amongst the experts here. However, it got me wondering what employees think in general about giving a boss a gift. Then, as if they read my mind, CBSMoneyWatch.com send me this HILARIOUS post by a comedian, Andy Borowitz, on what to give a boss for the holidays to avoid getting laid-off. His, 'give the gift of guilt' option had me rolling with laughter. All that said, my question is simple readers...

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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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