I had the opportunity to write an article for Fast Company magazine on the subject of Employment Branding. It’s called “How to Make Your Company a Talent Magnet, Even in Tough Times.”
Top Talent Doesn’t Job Search OnlineIn the article, I make a case the best-of-the-best aren’t obsessing over their LinkedIn profiles. Instead, they are busy doing work they like at jobs they love. So, getting them to ditch their current gigs for one with your company is going to take some strategic marketing. My solution: blogging. I encourage you to ponder the story I tell in the article from two standpoints: How can employers do a better job telling their employment stories? How can job seekers get better at using blogs to find ideal job opportunities? Everyone knows the number one way to land a job/fill a position is networking. And, in today’s wonderful online world, we have one of the most amazing tools for making networking happen virtually. I’m not talking about social media - I’m talking about blogging. It’s the storytelling that facilitates the matching process. If you’re a recruiter, how do you use blogging to find top talent? If you're a job seeker, how are you using blogging to connect with top employers?
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