Cynthia McCarthy leads global teams delivering integrated marketing and brand communications strategies for high-growth B2B companies. With 10+ years of marketing experience, Cynthia led content creation for 18+ campaigns resulting in a 20% growth in leads YOY. Applying a user-focused, agile approach, she collaborates with thought leaders, editorial and design teams, and technologists creating value for companies including Apple, AspenTech, AT&T, Oracle, and Nuance. Cynthia has deep roots in UI/UX and multimedia design and direction including Emmy-winning innovations at WGBH. She passionately serves as a mentor to creative and marketing professionals on design and technology. She chaired the Massachusetts Women in Technology Leadership Conference and is a member of the Massachusetts Innovation and Technology Exchange (MITX) and Babson College Coaching for Leadership and Teamwork (CLTP).